The Director of Digital Marketing is a senior leader responsible for developing, executing, and optimizing the digital marketing strategy across the entire Scenthound system. Reporting to the Vice President of Marketing, this role leads our digital ecosystem, manages agency and platform partners, and ensures digital channels drive measurable business outcomes—lead generation, trial conversion, membership growth, and brand awareness. This leader will shape the future of Scenthound’s digital presence by overseeing paid media (consumer & franchise development), SEO, web strategy, landing page performance, CRM-driven campaigns, and analytics. The Director will guide the system on digital strategy, partner with cross-functional teams, and ensure all digital initiatives ladder up to enterprise goals and performance campaign frameworks. This role combines strategic vision, hands-on optimization, cross-functional leadership, and partner/agency management to drive Scenthound's growth in a fast-scaling franchise system.