Director of Digital Marketing

ICBD • Fort Lauderdale, FL

12d • Onsite

About The Position

As the Director of Digital Marketing, you will report directly to the CMO and be the top digital marketing leader, leading the development and execution of digital strategies, plans, and campaigns that drive measurable business results.

Requirements

• Bachelor’s degree required; MBA preferred
• 7+ years of relevant digital marketing experience
• Strong analytical skills in planning and optimizing digital campaigns
• Experience with AI-powered marketing tools and automation
• Up-to-date knowledge of SEM trends
• Familiarity with marketing automation platforms
• Clean background and drug screenings required
• Willingness to travel 10–15%
• Highly responsive, urgency-oriented work style
• Strong relationship-building and influencing skills
• Highly organized and effective under pressure
• Experience managing and developing a marketing team
• Ability to work with diverse stakeholders and senior executives

Responsibilities

• Lead digital marketing strategies and campaigns using modern, AI-enabled platforms
• Guide AI Search initiatives (AEO) to strengthen ABA Centers’ visibility in AI-driven search ecosystems
• Develop and Manage digital marketing budgets across enterprise, subsidiary, and clinic levels
• Cultivate a “test-and-learn” culture focused on optimization and improvement
• Own ROI measurement for all digital efforts
• Lead and develop a team across SEO, SEM, PPC, email automation, and social media
• Collaborate cross-functionally to meet business goals
• Provide insights into the digital client journey

Benefits

• 21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays).
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
• Medical, dental, vision, long-term disability, and life insurance.
• Generous 401(k) with up to 6% employer match.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees