Director of Customer Sales & Marketing

SafelyYou

7d•Remote

About The Position

SafelyYou’s passionate mission is to empower safer, more person-centered care across senior living through world-leading AI, industry-changing hardware, and remote expert clinicians, significantly improving outcomes for residents while increasing peace of mind for families and reducing costs for communities. Originating in 2015 as the doctoral research of CEO George Netscher—and inspired by his own family's experience with Alzheimer's disease—SafelyYou was spun out of UC Berkeley’s Artificial Intelligence Research Lab, one of the top five AI research groups in the world. And today, our company is solving critical challenges in senior living, from resident falls and ER visits to staffing concerns, length of stay, and NOI. All helping ensure that communities can focus on improved care for residents while still reaching their financial goals. SafelyYou is one of five most innovative fall technologies referenced in the Senate Falls Report (2019), a winner of the McKnight’s Tech Partner of the Year, and has been named to Fortune’s Impact 20 list, which recognizes companies making people’s lives better through innovation. Your Role at SafelyYou The Director of Customer Sales & Marketing oversees customer sales and marketing success for current customers. The main responsibilities of this customer-facing role involve identifying and prioritizing target accounts, building customer relationships, training to enable customers to sell SafelyYou solutions and encourage opt-ins, creating and executing customer marketing campaigns, measuring impact on customer and expansion business objectives, and collecting customer success stories. As Director of Customer Sales & Marketing, you’ll play a crucial role in fostering partnerships with key customers to drive SafelyYou revenue growth and build local awareness.

Requirements

5+ years of experience working in the long-term care space in sales or marketing
Understanding of the senior living community sales and marketing landscape and their tools and resources
Excellent verbal and written communication skills with the ability to write project briefs and proposed content for marketing promotions and campaigns
Attention to detail and ability to manage multiple, competing priorities simultaneously
Strong project management, multitasking, and decision-making skills
Proficiency in Salesforce CRM, ideally including Salesforce Account Engagement
Experience with digital media platforms and campaign development and execution
Proven success in developing marketing materials
Metrics-driven marketing mind with eye for creativity
Experience with marketing sales enablement tools
Ability to work cross-functionally with a variety of creative minds and stakeholders
Self-starter that can make things happen in a fast-paced, dynamic environment
Demonstrates clear, direct communication style, with ability to present to executives
Approachable, friendly relationship builder
Successful track record for taking the initiative and problem-solving

Responsibilities

Collaborate with Customer Account Managers to identify target expansion opportunities for sales and marketing support and develop strategic, actionable plans for each
Relationship building with customer corporate sales and marketing staff to partner on marketing plan development including KPIs to gauge campaign success and build trust for campaign and community enablement and execution
Development, publishing, training, and maintenance of customer sales and marketing toolkit portals
Coordinate and conduct trainings with customer regional and community sales and marketing staff as needed
Manage customization, printing, and distribution of marketing materials and collateral for customers
Customer marketing campaign development and execution to support customer success including creative strategy and ideation, kickoffs, reviews and approvals, deliverable distribution and promotion, and reporting
Documentation and organization of relevant customer sales and marketing activity
Participation in regular customer business reviews and prospect sales presentations, as requested
Monitor and encourage customer social media, local PR, surveys/reviews, and event activity and coordinate with internal marketing team for re-posting and/or internal promotion, as applicable
Uncover, collect, process, and publish customer success stories and testimonials, including Care Champion Heroes and clinical and ROI outcomes, potentially leading to case studies
Closely monitor customer marketing budget, ensuring we are utilizing funds in an efficient manner
Creation and maintenance of customer sales and marketing playbooks
Monthly reporting of field marketing activity status
Keep abreast on relevant industry trends and tools and competitor activities

Benefits

SafelyYou offers a competitive compensation package, including but not limited to:
A mission-driven company culture
Fully remote
Competitive salary & benefits, including fully paid employee premiums for Medical, Dental, and Vision
401k Program
Monthly Education, Well-being & WFH stipends
Non-accrual PTO
Growth Potential
Company Retreats
Medical & Family/Parental Leave