Director of Customer Marketing

Reeco•Miami, FL

17h•Remote

About The Position

Reeco is looking for a strategic, builder-minded Director of Customer Marketing to join our team. Reporting directly to the VP of Marketing, you will be the foundational hire for our customer marketing function. You will start as an individual contributor, rolling up your sleeves to build the engine from scratch, with the expectation of hiring and leading a team as we scale. You will own the strategy and execution for upselling to our current customers across all segments, carrying revenue and expansion ARR targets. Additionally, you will be the voice of our rapidly evolving product, working closely with the Product team to craft compelling narratives around frequent feature releases and updates. This is not a role for someone looking for an existing playbook. We need a visionary who can come in, leverage our tech stack, and build the path forward in a fast-paced, dynamic environment.

Requirements

Experience: 7+ years in B2B SaaS marketing (Senior Manager or Director level).
Industry Background: Adjacent SaaS spaces welcome; hospitality tech is a strong plus.
Technical Proficiency: Deep, hands-on experience with Customer.io and Notion.
Mindset: Builder mentality, comfortable with ambiguity and rapid evolution.
Skills: Strategic thinker, excellent writer, data-driven, and highly collaborative.
AI Fluency: Actively integrates AI tools for efficiency and personalization.

Responsibilities

Drive upsell and expansion pipeline across our entire customer base, holding accountability for revenue targets tied to customer growth and adoption metrics.
Partnering deeply with the Product team, you will understand frequent feature ships and determine the strategic narrative, deciding what to communicate, how to bundle updates for milestones, and the best channels to reach our users.
Own the full lifecycle of customer campaigns. While you will eventually have supporting resources from Creative Services and Revenue Ops, you must be comfortable strategizing, writing copy, and building campaigns directly in Customer.io today.
Acting as the connective tissue between Marketing, Customer Success, Sales, RevOps, and Creative Services, you will ensure a cohesive customer journey and aligned revenue goals.
Champion the use of AI within our marketing efforts, utilizing it to personalize campaigns at scale, accelerate content production, and effectively market our own AI-driven product features.
Lay the groundwork for a world-class customer marketing team, transitioning from an individual contributor to a people manager as the company scales.
Revenue & Expansion: Upsell and expansion pipeline. Achieve revenue targets tied to customer growth and adoption metrics.
Product Storytelling: Feature releases and updates. Craft compelling narratives and determine the best communication channels.
Campaign Execution: Full lifecycle of customer campaigns. Strategize, write copy, and build campaigns directly in Customer.io
Cross-Functional Alignment: Marketing, CS, Sales, RevOps, Creative. Ensure a cohesive customer journey and aligned revenue goals.
AI Integration: Personalization and content production. Leverage AI tools for marketing efficiency and product marketing.
Team Building: Foundational customer marketing function. Transition from an IC to a people manager, building a world-class team.

Benefits

Competitive Salary and Benefits: A competitive salary package and comprehensive benefits, including health insurance, retirement plans, and paid time off.
Growth Opportunities The opportunity to grow with a fast-paced startup and take on increased responsibilities as we expand.
Innovative Environment: Work with a talented and passionate team dedicated to transforming the hospitality industry through technology.
Office & Flexibility: Dynamic office in Miami, FL, with high-end amenities (remote flexibility for this role).

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