Director of Customer Marketing

Data Axle - Inboxable

17d•Remote

About The Position

Data Axle is a leader in data solutions that drive meaningful connections between companies and people. We harness data, AI, and technology to create authentic, personalized experiences to improve our clients’ business performance. Recognized for delivering innovative B2B and B2C solutions and exceptional service for more than five decades, our global team is dedicated to helping businesses and nonprofits of all sizes thrive. We are currently seeking a Director of Customer Marketing. General Summary: This position is responsible for building, leading, and scaling the Commercial Customer Marketing function to drive measurable revenue impact across customer retention, expansion, advocacy, and engagement. The Director, Customer Marketing partners closely with Sales, Customer Success, Product, and Marketing leadership to design and execute programs that support net revenue retention and in-account growth across SMB, mid-market, and enterprise segments. This role serves as a strategic builder and change agent, evolving customer marketing from one-off initiatives into a connected, scalable, revenue-driving engine that supports Data Axle’s go-to-market strategy across software, data, and services offerings.

Requirements

Strong knowledge of customer lifecycle marketing, retention strategies, and revenue-driven marketing practices
Experience with account-based marketing and enterprise expansion motions
Ability to design scalable programs for both high-volume and high-touch customer segments
Strong analytical skills with the ability to use data to measure impact and inform decisions
Experience developing customer advocacy and proof programs
Excellent written and verbal communication skills with executive-level presence
Demonstrated leadership, coaching, and team development capabilities
Ability to influence cross-functional stakeholders and drive alignment across Sales, CS, Product, and Marketing
Strong project management and prioritization skills in a fast-paced environment
Curiosity and adaptability with experience applying AI and marketing technology to improve efficiency and effectiveness
Bachelor’s degree in marketing, Business, Communications, or related field preferred
8–12+ years of experience in Customer Marketing, Revenue Marketing, or related go-to-market roles
Experience supporting both SMB/mid-market and enterprise customer segments required

Nice To Haves

Prior people management or team leadership experience preferred
Experience in B2B, SaaS, data, or martec environments strongly preferred

Responsibilities

Develop and lead the customer marketing strategy for the Commercial division aligned to revenue growth, retention, and expansion goals
Design and execute scalable retention and expansion programs across SMB through enterprise customer segments
Partner with Sales and Revenue Marketing to implement account-based marketing (ABM) initiatives that accelerate renewals, pipeline progression, and in-account growth
Create and manage multi-channel customer campaigns including lifecycle communications, targeted programs, events, executive engagement, and digital initiatives
Build and operationalize customer advocacy programs including case studies, testimonials, references, champions, and customer councils
Translate complex customer outcomes across data, software, and services into compelling stories and proof points that support sales and marketing efforts
Leverage customer engagement, usage, and revenue data to prioritize initiatives, measure performance, and demonstrate business impact
Collaborate cross-functionally with Sales, Customer Success, Product, and Marketing to ensure alignment between customer outcomes and go-to-market priorities
Incorporate modern marketing technology and AI-enabled tools to increase program efficiency, personalization, and scalability
Lead, coach, and develop direct report(s) while building a high-performing and scalable customer marketing function
Act as an internal change agent to modernize customer marketing practices and drive continuous improvement
Perform other miscellaneous duties as assigned by management.