Director of Customer Lifecycle Marketing (3935)

GBG • Boston, MA

1d

About The Position

Enabling safe and rewarding digital lives for genuine people, everywhere We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification. With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live. About the team and role Performance Marketing The Performance Marketing team at GBG has a global remit to deliver pipeline and revenue for the business. The team consists of digital marketing functions, campaign managers, partner marketing, and customer lifecycle management. Performance Marketing leads campaigns with the support of the broader marketing team, and they create scalable growth for the business. Director of Customer Lifecycle Marketing The Director of Customer Lifecycle Marketing is responsible for the end to end customer journey within the marketing team. Managing a team of demand generation managers, customer marketers, and external contractors, this role is the primary campaign owner at GBG, running global cross-sell, retention, and new business campaigns, as well as supporting regional field activations.

Requirements

• Proven ability to drive results from multi-channel, integrated marketing campaigns, especially from an enterprise target audience
• Experience managing adoption, cross-sell, and retention marketing to an existing global customer base
• Experience with HubSpot, Salesforce, 6sense, or similar technologies
• Ability to ideate new campaign plans, bring creativity into the organization, and gather alignment from stakeholders across the organization

Responsibilities

• Plan, manage, and deliver campaigns that support pipeline and revenue growth from GBG’s core audience segments, including both existing customers and new business
• Lead a team of demand generation managers and customer marketers, as well as external agency and contractor support
• Optimize performance from key campaign touchpoints, including email database marketing, webinars, and other channels
• Work closely with product marketing, sales, and customer teams to drive adoption of GBG solutions
• Measure KPIs and performance to pipeline, revenue, and campaign goals, as well as ROI from marketing activities

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees