Director of Customer Lifecycle Marketing (3935)

GBG • Atlanta, GA

1d

About The Position

The Director of Customer Lifecycle Marketing is responsible for the end to end customer journey within the marketing team. Managing a team of demand generation managers, customer marketers, and external contractors, this role is the primary campaign owner at GBG, running global cross-sell, retention, and new business campaigns, as well as supporting regional field activations.

Requirements

• Proven ability to drive results from multi-channel, integrated marketing campaigns, especially from an enterprise target audience
• Experience managing adoption, cross-sell, and retention marketing to an existing global customer base
• Experience with HubSpot, Salesforce, 6sense, or similar technologies
• Ability to ideate new campaign plans, bring creativity into the organization, and gather alignment from stakeholders across the organization

Responsibilities

• Plan, manage, and deliver campaigns that support pipeline and revenue growth from GBG’s core audience segments, including both existing customers and new business
• Lead a team of demand generation managers and customer marketers, as well as external agency and contractor support
• Optimize performance from key campaign touchpoints, including email database marketing, webinars, and other channels
• Work closely with product marketing, sales, and customer teams to drive adoption of GBG solutions
• Measure KPIs and performance to pipeline, revenue, and campaign goals, as well as ROI from marketing activities

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees