Director of Culture and Programming

Auberge Collection • Dallas, TX

2d

About The Position

Join our team as the Director of Culture & Programming and become one of the authors of our story. This
individual will lead the brand-defining and buzz-worthy programming and experiences that bring people
together. Innovative social programming across culture, culinary, and wellness will elevate the vibrancy of
Dallas to a national stage and make The Knox a beloved location for locals &residents and those just passing
through. This role will be responsible for initiating, facilitating, and guiding well-designed and creatively
curated programming for hotel guests, residents, and the local community both onsite and off. The unique
activities and experiences at The Knox combine activities, classes, amenities, off-site adventures, partner
appointments, and activation of our unique spaces. Additionally, this role will shape and steward the
end-to-end guest and resident journey — from ambiance and music to amenities and special touches —
ensuring a cohesive, memorable, and distinctly Knox experience, while maintaining the thematic elements that
define the property’s identity.Please note that this is not an exhaustive list of everything that needs to be done! Within the Auberge family, our people always find new ways to look after the business, their guests, and their team members.

Requirements

• Required Experience: 10+ years of work experience in programming management for membership or similar and creative production of events/hospitality operations and previous project management and a college degree in in Design, Marketing, Public Relations, Operations, or Hospitality
• Roots in Dallas but with a global perspective offering the ability to bring interesting partners to the table. Discerning eye for design and style.
• Extensive breadth and depth of knowledge as relates to the luxury market and catering to an ultra-luxury minded audience.
• Be a natural entrepreneurial leader with a positive demeanor and a sense of adventure.
• Demonstrated strategic thinking with the ability to develop annual plans and budgets that reinforce brand positioning and drive measurable performance.
• Ability to multi-task and coordinate multiple projects at once.
• Demonstrated excellence in a creative/event project or program management role.
• Strong quantitative skills and data analysis to evaluate pricing, profitability, and quarterly department performance
• Strategic time management to focus & prioritize projects that will provide the biggest impact.
• Ability to plan/program ideas that bring the property identity to life from initiation to execution; adapt and revise plans as developments necessitate in real time.
• Ability to exercise independent judgment and make decisions that are aligned with the goals and objectives of the property.

Responsibilities

• Strategy: Lead the annual strategy, development, and execution of programming, experiences, and the holistic guest & resident journey, ensuring all initiatives align with brand positioning and drive meaningful customer engagement and revenue.
• Budget Management and Reporting Manage the annual departmental planning and budget process, including seasonal programs, partner negotiations, brand experience campaigns, vendor contracts, and resource allocation to deliver high-impact activations efficiently. Track, record, and analyze customer metrics to evaluate impact to revenue and customer engagement. Provide Quarterly Reports to reevaluate experience strategy and make strategic recommendations to the Executive Committee on areas of opportunity.
• Weekly Programming Execution: Lead the planning and execution of brand-aligned weekly, monthly, and seasonal programming. Oversee project management, talent curation, and cross-departmental coordination to establish clear SOPs and deliver seamless guest, resident, and community experiences. Manage timelines, stakeholder communication, and third-party partnerships to ensure flawless execution, with calendars finalized 2–3 months in advance for Marketing, Residences, and Itinerary Design teams.
• Signature Event Production: Project manage one of a kind events and partnerships on property inclusive of managing outside vendors and partners, driving setup, ensuring alignment across inter-departmental teams, and evaluating event success afterwards.
• Networking and Brand-Defining Partnerships:
• Secure new brand-defining partnerships that strategically position the property from its competitors. Establish and manage a database of local partners to ensure anyone from the property can reach out to important partners. Create one of a kind, exclusive access opportunities that enhance the hotels’ unique brand story. Community Engagement: Anchoring a vibrant district that will become the new beating heart of Dallas, The Knox will foster relationships with residents, local key opinion leaders, and tastemakers to ensure the hotel remains a much loved destination for the community.
• Internal Communication: Manage experience resources on the internal team member website. Maintain cooperative relationships and open lines of communication with leaders of operational departments to ensure concept execution of programming and product offerings. Participate in team member daily rallies to discuss weekly programming offerings. Champion training around activities and experiences.
• Design: Support the curation of design elements and product selection for the customer experience as needed for use in hotel and residential spaces. Create, teach, document and standardize presentation and execution of brand defining details & programming. Activate holiday events with well-designed and intentional ways to create relevant, unprecedented, and memorable guest, resident, & local customer experiences. Manage the sampling, ordering, and fulfillment of operating supplies & equipment for weekly programming and experiences.
• Improvement: Identify opportunities to further improve, customize, or personalize a guest's experience based on feedback and strategic opportunities. Identify processes to further deepen being experience led at the property level.
• Confidentiality: Maintain confidentiality and security of specified hotel information, correspondence, reports and files

What This Job Offers

• Job Type: Full-time
• Career Level: Manager