Director of Content

Amaro Law Firm • Houston, TX

13h

About The Position

We are a nationally recognized plaintiff’s trial law firm, founded in 2005, located in Houston’s Heights area. Occupying nearly 20,000 square feet, our growing firm is known for securing results through passion and tenacity. Our attorneys are frequent speakers at legal conferences, have earned accolades for their service, and have handled high-profile cases featured in national media and law school curricula. We specialize in wrongful death, catastrophic injury, truck and car accidents, workplace injuries, product liability, and other tort cases. Our high-energy environment is driven by passionate advocates who prepare every case for trial from day one, handling numerous trials across Texas annually.

Requirements

• Experience: 7-10 years in content marketing, storytelling, or related fields, with at least 3-5 years in a leadership or managerial role.
• Strategic Expertise: Proven ability to develop and execute data-driven content strategies.
• Creative Excellence: Track record of creating compelling brand narratives and multi-channel content.
• Technical Proficiency: Strong familiarity with CMS platforms (e.g., HubSpot, WordPress) and digital marketing tools.
• Leadership Skills: Demonstrated ability to manage and inspire a team, ensuring high performance and professional growth.
• Analytical Insight: Skilled in measuring content performance and implementing data-driven optimizations.
• Educational Background: Bachelor’s degree in Marketing, Communications, Journalism, or a related field (advanced degrees or certifications are a plus).

Responsibilities

• Content Strategy: Develop and execute comprehensive, data-driven content strategies that support business objectives, including lead generation, brand awareness, and client engagement.
• Content Creation: Oversee the production of diverse content formats, including blogs, whitepapers, videos, case studies, webinars, and more, ensuring quality, consistency, and alignment with the company’s tone and mission.
• Multi-Channel Distribution: Create and manage content for digital, print, social media, and other platforms to maximize audience reach and engagement.
• SEO Integration: Apply strong SEO knowledge to optimize content for organic visibility and performance.
• Team Leadership: Manage and mentor a team of content creators, fostering a collaborative and innovative environment.
• Analytics and Optimization: Measure content performance using tools like Google Analytics and HubSpot. Use insights to optimize strategies and maximize ROI.
• Collaboration: Work closely with marketing, sales, design, and other cross-functional teams to ensure content aligns with broader company objectives.
• Content Calendar Management: Develop and maintain a detailed content calendar, ensuring timely production and effective distribution.
• Trend Adaptation: Stay ahead of content marketing trends, tools, and technologies, such as AI, interactive content, and emerging media formats.

Benefits

• Blue Cross Blue Shield, low-deductible options
• 401K with 4% match
• Life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Director