Director of Content - DickersonBakker

Dickerson Bakker • Raleigh, NC

8d • Remote

About The Position

The newly created Director of Content role represents an exciting next chapter in DickersonBakker’s growth story. Reporting to the Chief Growth Officer , this leader will develop and execute a unified content strategy that amplifies our brand voice, drives qualified leads, and fuels demand generation across all service lines—including Fundraising Solutions, Campaign Services, Grant Solutions, and Talent Solutions. The Director of Content will blend strategic storytelling with data-driven marketing —crafting the right message for the right audience at the right time throughout the entire funnel. This person will collaborate closely with marketing, sales, and service line leaders to produce compelling content and campaigns that both educate and convert , positioning DickersonBakker as the trusted growth partner for nonprofits. In this high-impact role, the Director will serve as both strategist and creator —shaping messaging, managing cross-functional campaigns, and overseeing a small but dynamic team of marketers and creative partners. They will also play a key role in leading DB’s upcoming brand repositioning and website redesign , ensuring that every touchpoint reflects the firm’s excellence, clarity, and values.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field or equivalent experience.
• 5-7+ years of progressive content marketing experience , with at least 3 years in a demand generation or growth marketing capacity.
• Proven ability to plan, produce, and optimize content that generates leads and drives revenue.
• Experience managing workflows, calendars, and campaigns in CRM/marketing automation platforms ( HubSpot preferred ).
• Strong understanding of inbound marketing, SEO, GEO, and conversion copywriting.
• Excellent writing, editing, and storytelling skills with an eye for both creativity and precision.

Nice To Haves

• Experience with Salesforce, Power BI, and HubSpot is ideal.
• Experience in or a passion for serving the nonprofit or faith-based sector strongly preferred.
• Be a strategic thinker and creative storyteller who can turn insights into impact.
• Demonstrate collaboration and humility , thriving in a team-oriented, purpose-driven culture.
• Possess both analytical and creative strengths—comfortable in the data, but inspired by the message.
• Bring entrepreneurial energy and the ability to execute in a fast-paced, growing firm.

Responsibilities

• Develop and own an enterprise-wide content strategy that aligns with the Growth Team’s demand generation goals.
• Build and manage an integrated editorial calendar that drives awareness, nurtures leads, and supports sales enablement.
• Oversee the Marketing Manager and creative contractors to ensure consistent, high-quality, on-brand content delivery.
• Lead the full transition of brand repositioning across all materials, messaging, and channels.
• Oversee the website redesign , optimizing for conversion, lead flow, and user experience.
• Partner with the Marketing Manager to design and execute multi-channel campaigns that drive qualified leads and engagement.
• Create strategic content offers and lead magnets—such as guides, webinars, reports, and case studies—optimized for conversion.
• Leverage SEO, GEO, and analytics to continually refine and enhance content performance and ROI.
• Write, edit, and oversee the creation of thought leadership, landing pages, emails, and campaign assets that embody DickersonBakker’s voice and values.
• Oversee the Sales Enablement Specialist to ensure compelling proposals, presentations, and materials are developed for prospective clients.
• Collaborate with service line leaders to translate their expertise into market-facing content that differentiates DB’s offerings.
• Equip sales teams with messaging, decks, and case studies to support growth and revenue goals.
• Define and track KPIs for all content initiatives, including engagement rates, lead conversion, and campaign ROI.
• Use analytics to identify high-performing content and replicate success across service lines.
• Regularly evaluate campaign effectiveness and adjust strategies for optimal results.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees