Director of Community Relations (Internal Sales Director)

Maplewood Senior Living•Orange, CT

About The Position

The Community Relations Director is responsible for achieving maximum occupancy and total revenue potential of the community by attracting qualified prospects to the community and converting those prospects into residents. Manage and cultivate the sales and marketing plan, leads and database and the move-in process in its entirety.

Requirements

Excellent customer service and public relations skills
Cheerful personality
Keen desire to serve seniors
Ability to multi-task and prioritize
Five years sales/marketing experience with a proven track record
Strong proven ability to problem solve in a quick and efficient manner
Creative approach to goals and problems
Experience working with seniors
Demonstrates proficiency in: Microsoft Office Suite YARDI or other CRM
Proven record of identifying and developing professional referral sources

Responsibilities

Regularly meets the sales standards as set by the VP of Sales
Answers telephone inquiries, schedules visits, conducts tours and closes sales as per sales and marketing goals
Meets and greets visitors and tours prospects
Consistently uses all Maplewood sales tools
Ensures that the building shows a positive first impression, communicate issues to supervisor
Ensures model apartments are well appointed, clean, and neat
Ensures qualified leads are entered in YARDI
Cultivate leads and database, including written and oral communication
Ensure use of YARDI within community is timely and accurate
Ensures all lead sources are identified in the YARDI system
Ensures inquiry forms are always available at the front desk and provided to all managers
Works with the Executive Director to resolve any community presentation issues
Maintains or grows occupancy to maximum levels
Works collaboratively with department heads to emphasize the team’s role in sales and participation in the community sales & marketing plan
Monthly mystery shop results score above 80%
Plans and coordinates two lead generating events each month
Proactively identifies and pursues publicity opportunities
Coordinates new resident move-in process with support of management team, including all required paperwork, unit readiness, resident requests and welcome event
Meets monthly budget targets, with any variances to be discussed with the Executive Director
Provide monthly sales and/or customer service training to concierges and managers
Analyzes the strengths and weaknesses of the community compared to competitors and develops appropriate action steps to effectively sell against the competition
Identifies primary and secondary markets with appropriate sales strategies and tactics
Gathers YARDI reports for analysis and interpretation (to identify solutions)
Provide Manager on Duty weekend coverage as scheduled
Complete competitive market analysis data and maintains a detailed competitor comparative analysis (including rates, apartment sizes, services, and amenities) in February & August