Director of Community Engagement-Bell Trace, Inc

CarDon & Associates•Bloomington, IN

About The Position

The Director of Community Engagement at CarDon plays a pivotal role in fostering strong, meaningful relationships between the organization and the communities it serves. This leadership position is responsible for achieving and maintaining budgeted census goals for assigned communities through coordinating marketing efforts for assigned HUB communities. The Director works collaboratively with the community marketing team and corporate marketing team on meeting census goals. They will maintain awareness of customer satisfaction levels from referral sources. The Director works closely with hospital foundations and sponsorships to develop partnerships that enhance services for our seniors. Ultimately, this position aims to build trust, improve health outcomes, and elevate the organization's presence and impact within the community.

Requirements

Education or previous experience in sales and marketing.
Minimum of 1 year of experience in community engagement or internal marketing/admissions.
Strong leadership and interpersonal skills with the ability to work collaboratively across diverse teams.
Has a valid Indiana Operator's License.

Nice To Haves

Experience working within long-term care or senior healthcare settings.
Certification in community health or patient care specialties.
Familiarity with healthcare compliance regulations and quality improvement processes.

Responsibilities

It is required to travel to other locations to complete duties. May be required to work overtime, evening, or weekend hours as admission activity dictates. May be required to provide short-term assistance to sites assigned.
Collaborate with internal healthcare teams and external community partners to identify gaps in services and opportunities for enhanced support.
Responsible for meeting assigned communities' census goals, including Medicare and private pay census goals, in accordance with the communities' budgets.
Develop and implement quarterly marketing plan for assigned communities. Works in conjunction with community marketing teams.
Maintain a working knowledge of Federal and State regulations and reimbursement (Medicare and Medicaid). Has a strong working knowledge of managed care referral processes.
Monitors and participates in local health fairs, senior fairs, general community events, civic groups and professional organizations.
Develops and implements special events and presentations targeted at community education, establishing and maintaining status for the community as the expert on skilled nursing rehabilitation and senior housing in the community.