Director of Communications and Rancher Advocate

Grassroots Carbon

30d

About The Position

Grassroots Carbon Public Benefit LLC, is building the #1 grasslands soil carbon storage company. We are a fast-growing start-up and Soilworks Natural Capital portfolio company based in San Antonio, TX. Our rapidly expanding land steward network covers over 6 million acres of grasslands across the US, and we have built a foundation of scientific rigor, quality, and trust. Leading companies like Microsoft, Marathon Oil, HEB, Shopify, and Nestle have selected Grassroots Carbon to reach their carbon reduction goals.
Grassroots Carbon offers ranchers additional revenue opportunities via our carbon credit program. We support farmers and ranchers to manage their land for healthy soils, which store more carbon and improve water quality and biodiversity. We are on a mission to convert millions of acres of degraded grazing lands into healthy, thriving grassland ecosystems that capture and store increased amounts of carbon.
The Role:
Grassroots Carbon is seeking a Director of Communications & Rancher Advocate to serve as the voice of regenerative ranching across our rancher community and the broader public. This role blends strategic communications, content creation, field-informed storytelling, and rancher support. You will translate complex soil/carbon and program details into practical, credible messaging that drives enrollment, retention, and pride of participation—while elevating rancher leadership in regenerative outcomes.
You will collaborate across Growth, Marketing, Science/Soil, Partnerships, and Operations, acting as a subject matter expert (SME) communicator, a rancher-facing advocate, and a grant-support contributor to expand resources for participating land stewards.

Requirements

• 5+ years in communications, content marketing, stakeholder engagement, community building, or advocacy (agriculture/carbon sequestration preferred).
• Demonstrated ability to translate technical topics into clear, trusted, audience-specific language.
• Strong writing/editing skills across formats: long-form, short-form, social, scripts, decks, and collateral.
• Comfortable engaging ranchers and agricultural communities with humility and credibility.
• Ability to manage multiple projects and deadlines with strong operational discipline.

Nice To Haves

• Background in ranching, livestock production, agronomy, NRCS/extension, ag communications, soil health, conservation, or carbon markets.
• Experience supporting grants, proposals, or coalition-based funding initiatives.
• Experience producing multimedia content (basic video, interviews, webinars, podcasts).
• Familiarity with regenerative practices (adaptive grazing, cover crops where relevant, soil health principles, outcome-based monitoring).

Responsibilities

• Rancher Advocacy & Community Communications
• Content Creation and Collateral Development
• Marketing & Social Media Leadership
• Subject Matter Expert Communications
• Grant & Program Support for Ranchers
• Field Engagement & Events

Benefits

• Health, dental, and vision insurance plans, including a flexible spending account option.
• Open Paid Time Off Policy
• 9 paid holidays per year as listed in our Company Handbook.
• Participation in our 401(k) savings plan
• Company-paid Life and AD&D coverage
• Educational materials and expenses

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed