Director of Comms & Public Relations

Wasserman•Brooklyn, NY

15h•$90 - $120

About The Position

Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com . Job Overview: Wasserman is looking for an experienced public relations professional who will work as part of the company’s Brands and Properties division. This role will focus primarily on working with the executive team on pushing The Wasserman B&P differentiators and stories into the marketplace through relevant channels. ‘Channels’ include earned media placements, award nominations, panelist and other speaking opportunities, etc. The candidate will bring with them exceptional media relations skills and excellent existing media relationships. The c andidate will also be able to serve as a trusted external voice of the company, with an emphasis on proactively pitching brand-building stories and facilitating incoming requests.

Requirements

8+ years of proven work in the marketing, advertising, entertainment and/or sports industry securing national earned media coverage.
Vast media relationships, ideally in sports business, marketing, advertising and entertainment, with national outlets
Bachelor’s degree preferably in public relations, communications, journalism, etc.
Strong writing and editing capabilities.
Knowledge of the global media landscape, including written, broadcast, audio, etc.
General knowledge of the sports, business, marketing and entertainment worlds.
Awareness of industry trends.
Ability to work independently in a fast-paced environment and to manage multiple priorities and strict deadlines.
Strong attention to detail and highly organized.
Displays indications of being loyal and trustworthy with the organization and clients.
Well-developed problem-solving skills.

Nice To Haves

Agency experience is preferred, but not obligatory.

Responsibilities

Help guide the public perception of Wasserman’s Brand and Properties division and our work with global brand partners.
Ensuring we continue to be globally known and culturally relevant in the sports, business, marketing and advertising across sports, music and entertainment.
Maintain existing and foster new successful relationships with journalists, editors, and media personalities in the Americas, with some EMEA/APAC involvement as well.
Generate ideas that will result in earned coverage.
Write compelling pitches that relate to the core values and pillars of Wasserman’s business.
Deliver high-impact media placements, secure panelist opportunities, and help in the awards nomination process.
Research, edit and write press releases, executive and client pitches, statements, award submissions and other external communications as assigned.
Facilitate media requests and interviews.
Maintain an up to date media lists and media contact log.
Oversee Wasserman editorial calendars and annual event lists, proactively planning ahead for media opportunities for executives and brand partners.
Work alongside the corporate communications, marketing, and social media department to ensure a holistic and consistent storytelling of Wasserman.