Public Relations Director

Via•New York, NY

About The Position

Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals. Via is changing the way the world moves, and we are looking for a PR Director to help shape the category for the future. You will develop and execute a comprehensive, national public relations strategy that enhances Via’s reputation, drives thought leadership, and supports business objectives. At the same time, you will work with our city and agency partners to recognize and elevate the impact they are having on their communities. The ideal candidate is a communications leader with deep media relationships, a creative approach to storytelling, and curiosity about how the business works and the details of what makes Via unique.

Requirements

Minimum of 10+ years of experience in public relations, corporate communications, or journalism
Proven track record of managing high-profile media relations
Exceptional writing, storytelling, and presentation skills
Collaborative and influential leader with executive presence
Agile and resilient in fast-paced, high-pressure environments
Data-driven and results-oriented
Passionate about brand, culture, and purpose
Sophisticated understanding of the evolving media landscape - and experience gaining positive traction.
Creative thinker who can develop out-of-the box solutions and storylines.
Strong communicator who is able to adapt their level of detail depending on the audience.
Enthusiastic learner who is excited to dig into the details of the business, and understand the product and the landscape in which we operate.
Humble, low ego, team player

Responsibilities

Strategic Leadership: Develop and proactively implement a national PR strategy aligned with company goals, brand positioning, and stakeholder expectations.
Media Relations: Cultivate and maintain strong relationships with top-tier media outlets, journalists, and influencers; Have responsibility for building the category and shaping Via’s presence among national press and key influencers.
Executive Communications: Partner with senior leadership to craft compelling narratives, presentation, and media engagements.
Reputation Management: Lead proactive and reactive communications strategies to protect and enhance Via’s reputation.
Campaign Thinking: Design and implement multi-faceted PR campaigns to solidify Via’s leadership position as a provider of innovative technology to governments.
Elevate Customers: Coordinate media strategy for global partner launches and milestone celebrations - giving Via’s customers the opportunity to be recognized for thor successes; Build national media narrative around local impact.
Measurement & Reporting: Define KPIs and regularly report on PR impact, media coverage, and sentiment analysis.
Collaboration: Work closely with Data Science, Commercial teams, Operations, and others across the organization to identify opportunities and new ideas for bringing the Via story to life.