Director of Commercialization & Go-to-Market (GTM) Enablement
About The Position
Thornburg is a global investment firm delivering on strategy for institutions, financial professionals and investors worldwide. The privately held firm, founded in 1982, is an active, high-conviction manager of fixed income, equities, and multi-asset solutions. As an independent firm, Thornburg can take on a wide range of opportunities, explore ideas thoroughly and work across strategies to deliver consistent risk-adjusted outperformance over the long term. The firm attracts free-thinking professionals who are eager to pursue investment outcomes beyond the confines of popular wisdom. From nimble operational capabilities to principles and actions fitting of a global citizen, Thornburg’s world-class investment platform and team are aligned on strategy to serve investors. Job Summary The Director of Commercialization & Go-to-Market (GTM) Enablement is a senior, hands-on leader responsible for ensuring Thornburg’s priority products are clearly positioned, market-ready, and sales-ready – fast. Sitting at the intersection of Distribution and Marketing, this role translates investment expertise into clear GTM narratives, shapes how products are activated by audience and channel, and ensures coordinated execution across campaigns, digital, and sales enablement.
Requirements
- 10+ years of experience in asset management marketing, product commercialization, GTM, or distribution enablement.
- Strong understanding of investment products, markets, and distribution channels.
- Demonstrated ability to operate at both strategic and execution levels.
- Proven ability to translate complex investment ideas into clear, client ready narratives.
- Product Commercialization & GTM Execution.
Responsibilities
- Own GTM readiness for priority products, ensuring clear positioning, differentiation, and internal alignment before market activation.
- Set the GTM narrative and messaging hierarchy that flows consistently across marketing, digital, and sales enablement.
- Drive cross functional alignment across Investments, Distribution, Marketing, and Digital to ensure coordinated execution.
- Partner closely with Distribution to ensure GTM efforts support real client conversations and commercial priorities.
- Guide digital activation at a strategic level, aligning audience focus, intent, and measurement with GTM goals.
- Support prioritization and execution discipline across products and initiatives to focus effort where it matters most.
- Product commercialization strategy and GTM readiness for priority products.
- Clear messaging hierarchies and launch narratives that scale across channels.
- Digital activation direction for priority products (audience focus, campaign intent, success metrics) in partnership with Digital Engagement.
- Cross functional GTM briefs and coordination tightly aligned with Distribution priorities.
Benefits
- Medical, dental, and vision coverage.
- Employer 401(k) safe harbor and profit-sharing contributions.
- Work/life programs such as flexible work arrangements, flexible paid time off, paid parental leave, employee assistance plan, commuter benefits, student loan repayment program, education reimbursement program
- Community involvement opportunities.
- Onsite cafeteria.
- Onsite fitness center.
- Referral Program
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
