Director of Commercial Strategy

Peregrine Hospitality•Napa, CA

1d•$210,000 - $220,000

About The Position

The Director of Commercial Strategy is a senior leader responsible for driving total resort revenue performance through the development and execution of integrated commercial strategies. The Director of Commercial Strategy is responsible for overseeing the resorts entire Sales, Catering, Conference Services, Marketing and Revenue Management operations.

Requirements

At least 5 years of progressive resort sales and marketing and revenue management experience
Previous Senior Sales, Revenue and/or Marketing leadership role is a must
Knowledge of sales software systems, booking engines, website management are all encouraged
Experience overseeing multiple revenue streams beyond rooms

Responsibilities

Strategic Planning Develop and implement comprehensive sales, marketing and revenue strategies that align with the resort’s business objectives, target market, and competitive landscape, identifying opportunities for revenue growth and market expansion.
Brand management Oversee the resort’s brand identity and positioning, ensuring consistency in messaging, visual identity, and customer experience across all marketing channels and touchpoints.
Revenue Management Oversee revenue management strategy, including pricing, inventory controls, yield optimization, and channel mix. Ensure effective use of RMS, PMS, CRM, and BI tools to drive data-informed decisions. Optimize OTA, direct booking, and third-party distribution performance
Sales generation Lead sales initiatives to drive revenue growth, including developing sales plans, setting targets, and monitoring performance, and implementing tactics to attract corporate clients, event planners, and affluent individuals.
Marketing campaigns Develop and execute marketing campaigns to promote the restaurant’s culinary offerings, special events, and promotions, utilizing a mix of traditional and digital channels to reach target audiences effectively.
Public relations Cultivate relationships with media outlets, influencers, and industry partners to generate positive publicity and media coverage for the restaurant, pitching story ideas, coordinating press events, and managing media inquiries.
Customer relationship management Implement customer relationship management (CRM) strategies to cultivate relationships with loyal patrons, gather feedback, and drive repeat business through personalized marketing initiatives and VIP programs.
Must adhere to the company’s Service culture – 4 Keys to creating guests for life.
Must align with Peregrine Hospitality TBO Strategy and focus on recruiting and retaining top talent.
Must participate in all resort required meetings and trainings.
Maintain high standards of personal appearance and grooming, which includes wearing the proper uniform/business attire and nametag.
Develop a full working knowledge of the operations of the resort, including Food and Beverage, Guest Services and Reservations, Golf Club, Spa and Finance.
Recommend sales strategies for improvement based on market research and competitor analyses.
Build, develop, and manage the sales, conference teams on site for an efficient, profitable sales department.
Actively participate in the sales process via customer engagement, entertainment and attend client and other relevant industry events.
Take both a proactive and creative approach to strategic planning and problem resolution.
Operate the Sales, Membership and Group Golf Sales, Marketing, Conferences Services and Catering teams within established payroll and operating expense budgets.
Lead the Group and Leisure Sales, Membership and Group Golf Sales, Marketing, Conference Services and Catering teams to achieve desired results through coaching, counseling, and example.
Initiate and follow up on leads.
Maintain and participate in an active sales solicitation program in addition to the interaction and supervision of 3rd party sales organizations (ALHI, Preferred, Peregrine Hospitality GSOs. etc.)
Through the on-site Marketing team, manage the relationship and productivity of the Agency 240 marketing efforts
Monitor production of all top accounts and evaluate trends within relevant markets.
Regularly contact existing accounts based on the tracing frequencies of the Account Coverage Program.
Invite clients to the resort for entertainment, lunches, tours and site inspections.
Assist in implementing special promotions relating to direct sales segments, parties, sales blitzes, etc.
Assist in the preparation of required reports in a timely manner.
Conduct a professional, thorough site inspection of the resort with clients, exhibiting key features and benefits of the property.
Develop networking opportunities through active participation in community and professional associations, activities, and events.
Maintain compliance with Silverado Resort policies, standards, and regulations to ensure safe and efficient operation of the resort.
Abide by all resort policies and safety rules.
Perform other duties as requested by management.