Director of Channel and Program Marketing
About The Position
The Director of Channel and Program Marketing will be the leader responsible for establishing and executing a comprehensive integrated marketing plan, managing the execution of our channel programs, launching new products, and ensuring the brand and brand messaging for Omada by TP-Link aligns with our vision. As a key member of the Channel organization, this role will lead a team focusing on partner development, implementation of channel programs and investments, product and solutions marketing and training and education. The role requires a strategic thinker with a focus on productivity and accountability. This is an Onsite role M-F 9am-6pm.
Requirements
- 10-15+ years of experience in technology channel marketing with a focus on program, brand, and learning
- Proven ownership of setting marketing strategy, executing roadmaps, and program management including fiscal ownership: multi-year planning, cost optimization, and build-vs-buy decisions across security and IT portfolios.
- Demonstrated success in building or participation in building a modern channel marketing organization
- Strong leader with excellent communications skills, business acumen, managerial courage, and agility who builds inclusive, high-performing teams
- History of partnering across Sales, Product, Legal, Operations, and Finance
- Ability to quickly learn product features and translate them into value for partners and end-users.
- Strong analytical skills with the ability to interpret sales data, identify trends, and adjust strategy accordingly.
- Willingness to travel as needed for onsite distributor meetings, training sessions, trade shows, and events.
Responsibilities
- Strategy and planning: Developing and executing comprehensive channel marketing strategies and programs that align with the company's overall business objectives and drive partner-led revenue.
- Manage Marketing Budget: Allocate and manage the channel marketing budget, ensuring effective resource allocation and cost efficiency.
- Program management: Designing and overseeing programs such as marketing development funds (MDF) to ensure resources are allocated effectively with a clear return on investment (ROI).
- Performance analysis: Monitoring and analyzing key metrics, such as sales data, marketing performance, and ROI, to measure the success of channel marketing initiatives and optimize strategies.
- Cross-functional collaboration: Working closely with internal teams, including sales, product management, and global marketing to align on goals and ensure consistent messaging.
- Content and portal management: Overseeing the development of partner-facing content and the maintenance of a partner portal to facilitate communication and resource sharing.
- Demand generation: Create and oversee demand generation campaigns, including digital, account-based, and partner-specific programs.
- Market intelligence: Keeping up with market, competitor, and channel trends to identify new opportunities and mitigate risks.
Benefits
- Salary range: $170K - $220K annually (depending on experience) + Annual Bonus
- Free snacks and drinks, and provided lunch on Fridays
- Fully paid medical, dental, and vision insurance (partial coverage for dependents)
- Contributions to 401k funds
- Bi-annual reviews, and annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
501-1,000 employees
