Director of Business Development

UHS•Independence, MO

About The Position

Three Trails Behavioral Hospital in Independence, MO is actively hiring a Director of Business Development to oversee sales, marketing, and customer service activities for the hospital. This key position is responsible for achieving the desired utilization of the organization’s continuum of care through the effective application of marketing principles and methods. The name Three Trails was selected to honor the historical significance of the city of Independence as the starting point for the Santa Fe, Oregon and California Trails. The logo icon is a compass, which is symbolic of wayfinding, and metaphorically the personal journey to recovery. The groundbreaking for the new hospital was held in January 2025. Beam topping was held in July 2025. The facility is expected to open in the second half of 2026. Three Trails Behavioral Hospital will: Serve children and adolescents, adults and seniors with innovative and evidence-based inpatient behavioral healthcare focused on individual needs and comfort. Create more than 200 new, full-time jobs including nurses, clinicians, therapists, technicians and administrative staff, when the facility is fully operational. Be located at the intersection of I-70 and Little Blue Parkway, adjacent to the Children’s Mercy Hospital Outpatient Clinics. Feature 120 licensed beds ready to meet the mental health needs of the surrounding community. Span more than 88,000 square feet, and will include an activity yard and gym. About Universal Health Services One of the nation’s largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. (NYSE: UHS) has built an impressive record of achievement and performance, growing since its inception into a Fortune 500 corporation. Headquartered in King of Prussia, PA, UHS has 99,000 employees. Through its subsidiaries, UHS operates 28 acute care hospitals, 331 behavioral health facilities, 60 outpatient and other facilities in 39 U.S. States, Washington, D.C., Puerto Rico and the United Kingdom.

Requirements

Education: Bachelor’s Degree in Business Administration or related field is required; Master's Degree a plus. Combination of education and experience may be considered.
Experience: At least three (3) years’ leadership experience in a health care business development position with extensive community education/ business development experience resulting in measurable results, and with direct experience developing managed care agreements (especially with capitation and at-risk areas.) Candidates with detailed knowledge of psychiatric and chemical dependency treatment principles highly preferred. Prior marketing and/or sales experience within a behavioral healthcare setting highly preferred.
Licensure: Must have a valid driver’s license with good driving record.
Knowledge/Skill: Prefer knowledge of the Independence, MO area behavioral health marketplace, insurance plans, target markets and referral sources, psychiatric and chemical dependency treatment, and age-specific programming. Must possess demonstrated superior leadership abilities and excellent written and oral communication skills; knowledge of and skills in application of marketing principles including product, placement, pricing and promotion as well as management of sales, advertising, social media, online presence and, public relations resources; creativity and flexibility; skills in data collection and analysis, interpretation, application and, evaluation; strategic planning skills; record of adherence to deadlines; customer service skills; teaching or training skills; willingness to travel, including overnight travel as required.

Nice To Haves

Candidates with detailed knowledge of psychiatric and chemical dependency treatment principles highly preferred.
Prior marketing and/or sales experience within a behavioral healthcare setting highly preferred.
Prefer knowledge of the Independence, MO area behavioral health marketplace, insurance plans, target markets and referral sources, psychiatric and chemical dependency treatment, and age-specific programming.

Responsibilities

Lead and oversee the development and growth of new business opportunities.
Develop the facility’s strategic marketing plan.
Develop and maintain a comprehensive knowledge of the facility’s admission criteria.
Enhance the facility’s brand.
Develop and implement marketing strategies to assist the facility in meeting business objectives.
Regularly analyze results of referral development calls, evaluates, and prioritizes referral targets and modifies strategies as needed.