Director of Brand & Integrated Marketing

Pepper

1d • $150,000 - $170,000 • Remote

About The Position

Pepper is looking for a creative Director of Brand & Integrated Marketing to define, amplify and express Pepper’s brand voice and positioning consistently, creatively and profitably across evergreen 360 campaigns and product launches. You’ll develop and lead go-to-market, content, and brand strategy that establishes Pepper as a premium, culturally relevant, and inspiring global brand in a way that’s unequivocally Pepper: Self-Assured, Warm, Authentic.
The Director of Brand & Integrated Marketing will drive and own Brand Awareness, Traffic via owned and earned channels, Content Engagement and Customer Loyalty. This leader will have a huge impact in shaping how Pepper shows up in the world, with the opportunity to positively impact millions of women and how they show up in the world.
The role requires a balance of creativity, strategic and financial oversight, executional excellence, and ability to inspire teams, push innovation, and translate customer & product insights into big ideas that resonate with customers.

Requirements

• Passionate about Pepper’s mission to redefine body standards and lives Pepper’s brand and ethos
• 10+ years of brand marketing or integrated marketing experience at a fast-growing, digital consumer brand
• Must have prior experience at an e-commerce apparel brand
• Proven success leading campaigns that bridge creative and commercial objectives
• Exceptional communication and leadership skills with the ability to influence, inspire, and lead teams
• Highly collaborative, proactive and excels in dynamic, founder-led environments
• A strong balance of right and left brain: Highly creative with the ability to use insights and data to drive decisions
• Creative visual and verbal storyteller who can capture the heart of a brand
• Thrives in fast-paced startup environments with the ability to manage multiple priorities, complex timelines and multiple stakeholder perspectives
• Strong organizational, communication and project management skills
• Comfortable with challenging the status quo and proposing wild ideas that might just work
• A leader who knows how to coach, influence, and get the most of your team; Work ethic and interpersonal skills that inspires collaboration and motivate creative thinking

Responsibilities

• Develop creative strategies that build brand awareness, unlock value in target customer segments, and establish Pepper’s positioning in the market
• Consistently clarify and amplify Pepper’s brand positioning and identity into cultural resonance through campaigns, storytelling, partnerships, and activations
• Maintain deep understanding of Pepper’s customer and deliver customer insights through data, research, interviews, and surveys to inform and optimize strategies
• Partner closely with Creative to fiercely protect, champion, and elevate Pepper’s brand execution across the org and ensure consistency in messaging
• Monitor trends, cultural shifts, and market activity to anticipate opportunities for growth and relevance
• Lead as the Brand Marketing voice in the product development process to shape strategic go to market plans
• Oversee Copy and the execution of content
• Own the development of the annual content plans — build, align, and execute the master integrated campaign calendar including evergreen messaging, product launches, key seasonal stories, and tentpole promotions
• Ideate creative ad concepts that reinforce key brand messaging pillars and effectively introduces a new customer to Pepper
• Lead and systemize the GTM process for all campaigns—from creative brief through content, activation, and post-launch analysis.
• Drive performance through storytelling — integrate trend, product, promotion, and assortment data into cohesive narratives that increase customer loyalty and new customer acquisition
• Lead cross-functional collaboration with Merchandising, Creative, Ecommerce and Growth Marketing for effective and strategic decision making and ensure seamless execution of the marketing calendar
• Oversee the marketing briefing process to ensure messaging, content strategy, channel executions align with commercial objectives
• Inform PR strategy to communicate key launches and brand relevancy in market and secure coverage and partnerships
• Oversee the growth of Pepper’s organic channel strategy across social media and blog to drive traffic and engagement
• Develop and execute a community-powered Event and Activations strategy that drives customer loyalty and brand awareness
• Oversee brand content execution and UGC creation to fuel integrated marketing calendar plan
• Act as the day-to-day integrated marketing leader for cross-departmental communication and collaboration
• Define and track KPIs to demonstrate measurable impact and progress on business objectives
• Regularly report on the results, learnings and success metrics of product launches and campaigns with proactive and actionable insights to Leadership
• Set clear objectives, workflows, and priorities that balance creativity, agility, and operational rigor
• Lead, mentor and develop a high-performing team across brand marketing, social, content, and community

Benefits

• Robust health benefits including 100% company covered option for medical, vision, dental insurance, and supplemental insurance options
• Company matched 401K plan up to 3%
• Generous paid time off program including flexible PTO days, federal holidays, and sick days
• Flexible remote workplace
• Paid parental leave for qualifying employees
• Monthly wellness stipend
• Annual company-wide offsite
• Have a huge role in the growth of a company with a meaningful mission

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 11-50 employees