Director of Brand Experience

Discovery Senior Living•Bonita Springs, FL

About The Position

The Director of Brand Experience role plays a critical part in differentiating the organization's signature products and programs by integrating brain health, nutrition, and hospitality offerings into compelling, consumer-friendly value propositions that tell a cohesive and compelling brand story. Working cross-functionally with operational leaders, the Director ensures our products and programs’ brand promises are communicated effectively, and consistently operationalized, marketed, and sold enterprise-wide. The Director ensures that all branded programs and products enhance resident engagement, strengthen family trust, support sales conversion, and reinforce Discovery Senior Living’s position as an innovator and leader in senior living.

Requirements

Bachelor’s degree in branding, marketing, communications, or other related areas of specialty
Minimum of seven or more years of proven experience in branding, marketing, or strategy
Minimum four years of analysis and reporting experience
Exceptional grammar, editing, and copywriting skills are a must
Experience translating brand strategy into operational execution
Experience in producing podcasts, achieving growth, and saturation
Ability to track, analyze, and report on ROI data
Ability to thrive in a high-pressure environment
Innovative spirit, receptive to change, and substantial organizational growth
Superior communication skills with the ability to influence peers, inspire results, and present to senior teams and investment partners
Intense work ethic with dedication to teamwork
Strong attention to detail and deadlines
Multitasking skills for handling multiple projects, cross-divisionally
Critical thinking skills for identifying and addressing concerns
Ability to build relationships and articulate ideas well
Capacity to train and mentor other team members
Above-average communication skills.
Ability to calculate complex figures such as return on investment, interest, revenue projections, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Ability to track, analyze, and articulate data and present to senior teams and investment partners; Excellent writing, grammar, editing, and copywriting skills required.
Ability to thrive and multi-task in a fast-paced, high-pressure environment.

Nice To Haves

Preferred senior living, hospitality, healthcare, real estate, or agency experience

Responsibilities

Lead the integration of enhanced brain health, nutrition, and hospitality brand strategies as signature pillars of the prospect or resident experience
Coordinate and partner with cross-functional departments to ensure branded signature products and/or programs are communicated effectively, and consistently operationalized, marketed, and sold enterprise-wide
Manage matrix of product and program offerings across brand tiers, management companies, and communities
Support ongoing experience audits and brand inspections to ensure consistency and identify opportunities for improvement
Support the ongoing development of tiered brand positioning, product and service offerings, value propositions, differentiators, and brand storytelling
Manage proprietary podcast called The Disappearing Mind (TDM) from podcast content, recordings, generating interviews, marketing, and analyzing ROI
Position TDM as a cornerstone of the organization’s memory care and brain health leadership and authority position while aligning messaging and content across social media, community websites, industry news, and publications
Conduct any market research needed to understand customer needs, preferences, and perceptions.
Analyze brand performance data to identify trends, opportunities, and areas for improvement.
Monitor industry trends (e.g., cognitive health, wellness, dining expectations) to continuously refine positioning
Other duties as assigned.