Director of AdOps - US

Entravision•Austin, TX

6d•Onsite

About The Position

Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Their service portfolio enables high-performance campaigns using competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms, and demand-side platforms globally. In the US, Entravision is a leader in Hispanic marketing & media solutions, serving local and national clients for over 25 years with a unique portfolio including Spanish language TV & Radio broadcast assets, an exclusive audio network & streaming platform, and curated digital & social media content solutions. Smadex, an advertising technology company founded in Barcelona in 2010 and acquired by Entravision in 2018, powers campaigns for Apps, Games, and Brands across Mobile and CTV using advanced machine learning and optimized creative strategies. Smadex is a fast-growing DSP, and this role is crucial for their ambitious plans. The Director of AdOps will ensure operational excellence, performance against client KPIs, and strategic oversight across all programmatic campaigns. This role acts as a bridge between Commercial, Product, Data Science, Engineering, and Ad Ops, driving scalable strategies, supervising complex campaigns, and mentoring the team to high standards.

Requirements

6+ years in programmatic advertising, DSP management, or mobile performance marketing
Proven team leadership and operational management experience, managing complex accounts and campaigns
Strong expertise in RTB mechanics, bidding strategies, inventory management, and performance optimization
Experience collaborating with Commercial, Product, and technical teams
Solid understanding of attribution, fraud prevention, and privacy-compliant measurement
Excellent analytical, strategic, and communication skills, with the ability to mentor and elevate teams

Responsibilities

Develop a complete understanding of Smadex platform, capabilities and industry
Manage a portfolio of client accounts, ensuring full budget delivery while meeting performance goals
Maximize long-term company's gross profit
Establish a direct and smooth relationship with the Client Services team
Lead a team of Strategy Managers, Campaign Managers and Campaign Analysts
Coordinate hiring, new joiners’ training and team’s continuous knowledge sharing and improvement
Guarantee an adequate level of service for the Commercial teams in the US region
Coordinate cooperation between your team and AdOps Innovation, Data Science, Product and Tech based in Barcelona HQ
Help minimize the current growth threats campaigns might have
Maximize long term company's gross profit