Director of Acquisition Marketing

Stash • New York, NY

8h • Hybrid

About The Position

Want to help everyday Americans invest and build wealth? Financial inequality is increasing, and too many people are getting left behind. At Stash, we are passionate about democratizing wealth creation through education, advice, and products that help customers achieve greater financial freedom.
We’re looking for a Director of Acquisition Marketing to lead the next chapter of Stash’s customer growth.
This leader will own the strategy, performance, and optimization of our acquisition engine, defining how millions of potential customers discover Stash and begin their investing journey.
You’ll lead performance marketing across channels including paid social, search, affiliate, mobile app platforms, and offline media such as TV and podcasts, while building a disciplined experimentation engine that improves CAC and drives sustainable depositor growth.
This is both a strategic and hands-on leadership role. You’ll set the direction for growth, partner with senior leadership on acquisition strategy, and work closely with cross-functional teams across Product, Creative, Data, and Martech to turn insights into measurable impact.
You’ll report to the VP of Growth, manage internal team members and agency partners, and play a critical role in shaping how Stash reaches and converts the next generation of investors.

Requirements

• 8+ years of experience in performance marketing or growth marketing
• Proven experience owning multi-channel acquisition strategy (paid social, search, affiliate, mobile, and offline media)
• Strong expertise in mobile app marketing, including app install campaigns and performance optimization
• Demonstrated experience improving CAC efficiency and acquisition scalability
• Experience leading cross-functional growth initiatives with Product, Data, and Creative teams
• Experience managing agency relationships and internal performance marketing teams

Nice To Haves

• AI and modern marketing
• Actively leveraging AI tools in day-to-day marketing workflows
• Experience using AI for campaign optimization, reporting, creative development, or automation
• Curiosity and experimentation with emerging marketing technologies

Responsibilities

• Own and scale customer acquisition
• Lead Stash’s end-to-end acquisition strategy across paid social, search, affiliate, app install campaigns, offline media (TV, audio, podcasts), and emerging channels
• Optimize channel mix and performance to drive efficient CAC and long-term customer value
• Identify new growth opportunities across emerging channels and platforms
• Lead mobile-first growth
• Drive mobile app acquisition strategy, including app install campaigns and app store optimization
• Improve conversion and activation across the mobile acquisition funnel
• Partner closely with Product and lifecycle teams to optimize onboarding and early customer engagement
• Build a high-performance experimentation engine
• Establish scalable testing frameworks across media, creative, and messaging
• Run disciplined experiments across targeting, bidding, and creative formats
• Continuously iterate to improve performance and unlock new growth levers
• Strengthen measurement and attribution
• Partner with Data and Martech to evolve attribution, incrementality testing, and media mix modeling
• Ensure measurement frameworks enable smarter budget allocation and clear performance accountability
• Translate insights into actionable strategy for leadership
• Apply AI to modern growth marketing
• Identify and implement AI-driven tools and workflows that accelerate campaign development, reporting, and optimization
• Leverage emerging technologies for creative generation, analytics automation, and marketing operations
• Lead teams and agency partnerships
• Manage internal growth team members and collaborate closely with external agency partners across multiple channels
• Develop the roadmap to build and scale more in-house acquisition capabilities over time
• Foster a culture of accountability, experimentation, and measurable outcomes

Benefits

• Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits
• Complimentary subscription to Stash+ account
• Remote-first work policy – Live and work where you feel the most productive, whether that is in your home, in an office.
• Flexible PTO
• Work-from-home equipment stipends; home internet subsidy
• Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary
• Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed