Director, Now on Now Events Experience Strategy

ServiceNow•Atlanta, GA

23d

About The Position

The Role As a Director to guide Now on Now's event strategy, reporting into the VP of Now on Now, this is not a traditional event marketing role. You will work closely with practitioners who use our product every day to run our company. You will package those real-world, gritty, technical stories and work across all Marketing stakeholders to bring the stories to life via events @ scale. You will be the self-directed owner of this strategy. You will need to question the status quo, push back on "fluff," and ensure our events provide real value to practitioners and buyers. We're looking for a dynamic professional to drive our 12b+ pipeline, generate event roadmaps, and strategy. This high-impact, high-visibility role blends strategic direction positioning, thought innovation, and event management — ensuring Now on Now's mission is fully supported and maximized across every channel and stage. You'll help shape our external voice, manage thought innovation opportunities, and coordinate the orchestration of strategic events. Working across Sales, Marketing, Product, PR, and Communications, you'll create moments that inspire, connect, and deliver measurable business impact.

Requirements

Bachelor's in business, marketing or a related field; Master's or MBA is preferred
Global professional with proven 15+ overall experience (8+ years within a marketing or related function) - Experience in the Enterprise Tech industry is preferred.
ServiceNow product/platform knowledge is highly desired.
Experience in leveraging or critically thinking about how to integrate AI into work processes, choices, or problem-solving. This may include using AI-powered tools, automating workflows, evaluating AI-powered insights, or exploring AI's potential impact on the function or industry.
Demonstrated success in developing and executing marketing event strategies at scale with persona/practitioner lens, and have driven pipeline and revenue growth.
Strong evaluative and strategic thinking skills with the ability to translate market insights into actionable plans.
Demonstrated success in guiding innovative event experience strategies that are relatable and differentiating to customers, without the "sales-y" messaging
Excellent communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams.
A track record of effective large-scale event budget management.
Demonstrate ability to think strategically and identify opportunities to innovate
Experience in guiding dynamic teams in a high-growth environment
Exceptional communication & stakeholder management ability, Excellent negotiation and persuasion skills, and experience interacting with both business and technology people at all levels, including the C suite
Highly self-motivated, results-oriented, Proactive, solutions-oriented, and calm under pressure in fast-moving environments.
Self-starter and quick learner with an ability to operate autonomously across functions
Willingness to travel (domestic and international) and work a flexible schedule to support global events

Nice To Haves

ServiceNow product/platform knowledge is highly desired.
Experience in the Enterprise Tech industry is preferred.
Master's or MBA is preferred

Responsibilities

Own the Strategy, Plan & Delivery
Run it like a business: You are responsible for the strategy and delivery of how Now on Now shows up at external events (customers and partners). You don't wait for assignments; you identify the opportunities and build the roadmap. Measure impact using data and feedback to refine strategy and outcomes
Create scale: Scale events with a repeatable format that works for different personas, channels, and regions, and have a playbook for scale. Coordinate end-to-end event planning and execution for major marketing and industry events, and internal moments such as Sales Kickoff. Partner cross-functionally with Sales, Marketing, GTM, and Communications to ensure aligned messaging and maximum impact.
Disrupt the story with authentic and credible practitioner stories
Disrupt "run of the mill" messaging: Instead of polished, high-level messaging, your job is to inject reality. You will work with Product Marketing to influence authentic differentiating messages that influence buyers.
Manage Friction: You will often be the dissenting voice in the room. You need to be comfortable managing senior stakeholders and then offer a disruptive alternative.
Shape the Field Narrative: Equip our events with stories that resonate with buyers. Give them the "how and why we really did it" story, not just the sales pitch.
Redefine the customer experience @ events
Kill the PowerPoint: You will drive the creation of interactive experiences at events —live demos, "build your own…" interactions, "day in the life" videos, roundtables, hands-on workshops etc.
Practitioner Empathy: You understand what practitioners dislike (marketing spin) and what they love (real world use cases and value). You will advocate for the audience in every planning meeting.
Cross-Functional Collaboration & Stakeholder Engagement: Serve as the connective tissue & build strong relationships between Executive Strategy, Marketing, Sales, and Communications teams — aligning priorities and orchestrating moments that matter.