Director, New Business

Apptegy

3h•Remote

About The Position

At Apptegy, we are more than a tech company; we are partners dedicated to transforming how schools communicate and shape the future of education. Your work here will directly empower districts to share their stories, engage their communities, and celebrate student success. We're a team of thoughtful, high-performing individuals committed to making a tangible impact. If you're looking for a dynamic environment where you'll be supported with exceptional mentorship and resources to grow your career, come build with us. The Role We are hiring a Director of New Business Sales to lead and scale our frontline new business sales organization. This leader will oversee multiple Frontline Sales Managers and their Account Executive teams in a medium- to high-velocity environment, ensuring consistent, predictable revenue performance. Your organization will collectively close high deal volume each month, and you will be responsible for building the systems, talent strategy, coaching standards, forecasting rigor, and operational structure that make that performance repeatable and scalable. This role is both strategic and hands-on. You will set the vision, raise the bar on coaching excellence, drive forecasting precision, and partner cross-functionally to unlock the next stage of growth for the new business segment.

Requirements

8+ years of sales experience with 3–5+ years leading frontline sales managers.
Proven success scaling high-velocity sales teams in a high-accountability environment.
Demonstrated track record of driving predictable revenue growth and forecast accuracy.
Strong experience building coaching cultures grounded in call review and skill development.
Expertise in pipeline inspection, qualification methodology, and performance management.
Advanced proficiency in Salesforce and modern sales analytics tools.
Strong executive presence and ability to influence cross-functional stakeholders.

Nice To Haves

Background in SaaS, EdTech, or selling to public-sector or K-12 decision makers.
Experience leading multi-team structures with layered management.
Experience in expansion strategies within an existing client base.
Experience operating in high-growth environments undergoing scale transitions.

Responsibilities

Lead multiple Frontline Sales Managers and their teams of Account Executives.
Build organizational structure to support scale, including headcount planning and capacity modeling.
Establish performance standards, accountability systems, and coaching frameworks across teams.
Develop internal leadership bench strength and succession planning.
Define and standardize call coaching expectations across managers (heavy Gong usage).
Inspect coaching quality and ensure consistency in discovery, messaging, qualification, urgency creation, and closing.
Identify skill gaps across the org and partner with Enablement to build targeted development programs.
Maintain a hands-on presence in strategic deals and manager development.
Own monthly and quarterly new business forecasts across all teams.
Implement disciplined pipeline inspection and qualification standards.
Drive forecast accuracy through rigorous methodology and inspection.
Leverage Salesforce, Gong, and reporting dashboards to identify trends, risks, and growth opportunities.
Ensure consistent pipeline generation, coverage, and velocity across segments.
Identify systemic gaps in pipeline creation, conversion, or follow-up discipline.
Partner with Marketing and RevOps to improve demand generation alignment and performance visibility.
Partner with Sales Ops, RevOps, Enablement, Client Experience, and Marketing to improve process, tooling, and execution.
Ensure consistent adoption and excellence in Salesforce, Gong, Slack, and sales methodologies.
Use data to diagnose performance gaps, coach leaders, and guide strategic decisions.