Director National Account, RBI

The Coca-Cola CompanyPlano, TX
$141,000 - $165,200Hybrid

About The Position

The Director National Accounts supporting RBI is responsible for managing a defined territory of Burger King and Popeyes franchisees. This role involves managing the communication and implementation of contractual requirements across the brands and collaborating with Marketing, Operations, and Finance to achieve Volume, Revenue, and Operating Income goals. The Director will cultivate and strengthen relationships with assigned franchisees, driving overall value creation. Key responsibilities include leading the Joint Business Planning (JBP) and stewardship process, conducting bi-annual JBP stewardship sessions with Mega and Tier 1 customers to align on objectives and strategies, and building relationships within and outside the customer's organization to implement jointly developed plans. The position also requires partnering with cross-functional teams to analyze business performance, shape initiatives, and effectively implement them across the system, while bringing thought leadership to enhance processes and operating effectiveness for the Burger King and Popeye’s Business.

Requirements

  • Bachelor's Degree in relevant fields – Business, Marketing
  • 5-7 years of successful sales account management
  • Ability to facilitate and accelerate the business relationship based upon an understanding of the customer
  • Ability to actively listen and engage in conversation with customers to uncover relevant information, resources and solutions and then be able to influence the customer to take action
  • Ability to prepare and implement a comprehensive and strategic annual business plan for customer/territory
  • Able to analyze key performance drivers and implement any course corrections needed to deliver results
  • Ability to source and analyze information from disparate sources, identify and understand patterns and interconnectivity of relevant data (i.e., customers, consumer trends, marketplace information, economic information, industry trends, future business trends, soft drink and other industry information) in order to draw appropriate insights that help shape future courses of action
  • Knowledge of the basic marketing concepts (i.e., brand positioning, brand architecture, SWOT Analysis and competitive strategies to include competitive scope, strategic intent and market share objectives, competitive positioning, strategic posture, segmentation (channels) and competitive strategy)
  • Ability to conduct comprehensive assessment of customer's business operations
  • Ability to negotiate and identify and leverage negotiation tactics for a positive outcome
  • Knowledge in the Collaborative for Value selling process and tools

Responsibilities

  • Managing a defined territory of Burger King and Popeyes franchisees
  • Managing the communication and implementation of contractual requirements across the brands
  • Collaborating with Marketing, Operations and Finance to deliver Volume, Revenue and Operating Income goals
  • Cultivating and strengthening relationships with assigned franchisees and for driving overall value creation with this critical customer base
  • Leading the Joint Business Planning (JBP) and stewardship process for assigned Franchisees including the Annual Business Planning process anchored around JBP principles
  • Conducting JBP stewardship sessions bi-annually with Mega and Tier 1 customers that include a clear articulation of the growth opportunities and an alignment on objectives, strategies and initiatives that will deliver our annual business plan goals
  • Building and leveraging key relationships within and outside the customer's organization to reach implementation of the jointly developed plan
  • Partnering with cross-functional team members in marketing, finance, and operations to analyze business performance, shape initiatives and sell / implement them effectively across the system
  • Bringing thought leadership and focus on continuous improvement to enhance processes and operating effectiveness on the Burger King and Popeye’s Business

Benefits

  • A full range of medical, financial, and/or other benefits, dependent on the position, is offered
  • Supporting the financial and personal well-being of our employees
  • Career development by building capabilities, developing new skills, and leaning into new experiences
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