Director, Mid-Market Sales

Avoca • New York, NY

18d • Onsite

About The Position

As Director of Mid-Market Sales, you will lead and elevate our mid-market sales organization, driving performance, consistency, and execution excellence across the segment.
This is a leadership role focused on developing talent, sharpening sales rigor, and building a repeatable, high-performing motion. You’ll coach a team of already-performing Account Executives to win complex deals, deepen discovery, improve close rates, and consistently exceed targets.
This role is ideal for a sales leader who thrives in high-accountability environments, loves developing talent, and knows how to build discipline and performance into a scaling mid-market team.

Requirements

• 6+ years of B2B SaaS sales experience, with 2+ years leading mid-market or enterprise AEs.
• Strong track record of improving rep performance through hands-on coaching.
• Experience scaling and optimizing mid-market sales motions.
• Proven ability to drive forecast accuracy and operational rigor.
• Deep expertise in discovery-led, consultative sales.
• Ability to diagnose pipeline issues and implement corrective action quickly.
• Clear, confident communicator who can raise the bar on performance standards.
• High ownership mentality and comfort operating in fast-moving, in-office environments.

Responsibilities

• Own mid-market revenue performance, ensuring the team consistently hits and exceeds monthly and quarterly targets.
• Coach and develop Account Executives to improve discovery, objection handling, deal strategy, and closing effectiveness.
• Elevate call quality through regular deal reviews, call coaching, and structured feedback loops.
• Improve pipeline hygiene, forecasting accuracy, and overall sales execution rigor.
• Identify skill gaps and implement targeted enablement programs to raise performance across the team.
• Refine messaging, positioning, and demo execution to increase conversion rates and ACV.
• Lead by example in strategic deals, modeling best-in-class mid-market selling behavior.
• Establish clear performance standards and accountability across the team.

Benefits

• At Avoca, you’ll play a critical role in scaling the mid-market engine at the center of a massive opportunity. You’ll work with an ambitious, fast-moving team and have direct impact on revenue, team performance, and company trajectory.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed