Director, Media

Weiman Products LLC•Gurnee, IL

42d•Hybrid

About The Position

PurposeBuilt Brands, rooted in a legacy dating back to Weiman, stands as a pioneer in crafting top-tier products for specialty surfaces. Our beloved brands, including Weiman, Goo Gone, Green Gobbler, Biokleen, Gonzo, Magic, Wright’s, Stone Care International, Urnex, Five Star, and Micro-Scientific, are preferred choices among consumers and seasoned professionals alike. At PBB, we seek to hire employees who bring a level of engagement, drive, and performance that pushes business forward. We work together and are motivated by positive results, while continuously thriving in a scrappy environment. We believe our greatest assets are the talented and passionate employees who are motivated by our purposeful work. Our company may be 60 years old, but the real growth is just getting started. We are looking for a Director of Media to lead the way on how our brands show up across media channels. This role sets our media strategy, guides agency partners, and connects media plans with creative needs. The goal is to drive full funnel performance across a multi-brand portfolio company. This person reports directly into the CMO, and collaborates closely with our Brand, Innovation, eCommerce, Sales, Finance and HomeShine Studios (in-house creative team) teams.

Requirements

8 to 10 years of experience in media planning and buying
Experience in CPG, retail, or performance-focused environments
Strong knowledge of digital, social, video, search, and retail media
Experience working with media agencies and managing partners
Strong analytical skills and comfort with performance reporting
Ability to connect media plans with creative and commercial needs
Strong communicator who works well across teams
Experience managing budgets

Nice To Haves

Experience in multi-brand or portfolio environments a plus

Responsibilities

Develop the comprehensive, full-funnel media strategy for the brand portfolio.
Connect awareness, consideration, conversion, and retail activity so all channels work together.
Oversee day-to-day collaboration with external media agency, Horizon.
Ensure all media plans are aligned with brand priorities, financial objectives, and retailer requirements.
Direct annual planning, determine optimal channel mix, and set the investment strategy.
Use insights and data to improve how media and commerce support each other.
Monitor media performance and adjust investments based on results.
Develop, in partnership with agencies, testing plans to optimize investments and creative.
Map media strategy and placements to creative deliverables, ensuring all media strategies are matched with required formats and versions.
Track spending, reconcile invoices, and forecast needs with Finance.
Lead Retail Media Network planning across key retailers.
Work with Sales, eCommerce, and Brand teams to support retail goals.
Set standards for retail media measurement, reporting, and optimization.
Maintain strong communication with Sales teams and platform partners.
Foster deep collaboration across internal teams to drive media effectiveness (Marketing, Creative, eCommerce, Sales, Innovation, Finance)
Partner with Brand teams and HomeShine Studios on deliverables, formats, and timelines.
Serve as the lead contact for Horizon and other partners.
Review media buying, reporting, pacing, and optimization.
Support annual negotiations and budget stewardship.