Director, Media Planning & Strategy

PUBLICIS GROUPE • New York, NY

38d • $105,000 - $165,000

About The Position

We are looking for a talented Director, Strategy to oversee Media Planning and Strategy functions for a high-profile and fast-paced account. This person will be integral in the development, execution, and stewardship of integrated media plans for the client's business. The Director effectively utilizes experience, knowledge, and skills to push strategic thinking while balancing client and team needs. This position reports directly to the SVP, Strategy.

Requirements

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 8+ years of experience in cross-channel media planning; inclusive of commerce/shopper
• 4+ years of experience managing junior staff
• Marketing/advertising agency experience highly preferred
• CPG experience is highly preferred
• Proven experience and success in presenting plans to clients and influencing top level decisions
• Excellent organizational, interpersonal and quantitative/analytical skills
• Adept at injecting ideas, innovation and leading industry developments into planning assignments
• Detail-oriented and proven ability to thrive in a fast-paced environment
• Must be a self-starter, with strong planning and organizational skills
• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI. Understand its capabilities and applications to translate data into actionable insights
• Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups
• Professional presentation, training and client-facing skills
• Excellent written/verbal communication, presentation, organizational, interpersonal and analytical skills
• Accountability and flexibility with the ability to work in a fast-paced environment
• Demonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication
• Able to guide others in defining high level strategy for business unit
• Able to manage a budget, control costs, plan and schedule around cost concerns for business unit
• Demonstrates an ability to be curious and passionate about our client's business
• Positive, team-player attitude

Nice To Haves

• Marketing/advertising agency experience highly preferred
• CPG experience is highly preferred

Responsibilities

• Supports as team lead on client's business and oversees all aspects of the assigned LOB(s)
• Executes high level strategy and holistic management of the media plan development, implementation, and execution
• Leads tactical planning in collaboration with investment counterparts across all channels inclusive of commerce/shopper
• Identifies key target insights based on client brief necessary for formulating strategic recommendations
• Owns the development of a brief response from start to finish
• Collaborate with other agencies/partners on delivering cohesive strategies and tactical recommendations
• Steward of brilliant basics and core planning principles across all client deliverables
• Responsible for managing projects and resources for subsidiaries/business unit
• Maintain an in-depth knowledge of the client business
• Ensure teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client's objectives
• Demonstrate an intimate understanding of how consumers interact with channels and technology
• Provide direction, management, and support to direct and indirect reports
• Supervising, training and developing staff (managing workload, delegating responsibilities and checking work for accuracy, performance management)
• Participation in special projects involving cross department team development
• Participate in new business efforts including development of new business opportunities and new business pitches (as needed)

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 5,001-10,000 employees