Director, Marketing Technology

Chime Financial•San Francisco, CA

1d•$224,000 - $310,000•Hybrid

About The Position

Chime is seeking an experienced Director of Marketing Technology to lead and scale our centralized MarTech organization across paid acquisition, web, lifecycle, and member engagement. This leader will own the strategy, architecture, and operations of Chime’s marketing technology ecosystem—spanning paid media technology, CMS, CRM and lifecycle platforms, DAM and brand systems, internal communications tooling, and AI-powered marketing enablement tools. This is a highly cross-functional leadership role that sits at the intersection of Growth Marketing, Product, Engineering, and Data. The Director of MarTech will ensure Chime’s marketing technology enables faster execution, deeper personalization, stronger governance, and scalable growth across the full member lifecycle—from acquisition through LTV expansion, product attach, and ongoing engagement. The base salary offered for this role and level of experience will begin at $224,000 and up to $310,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience. In this role, you can expect to Define and execute a cross-channel MarTech strategy that drives acquisition efficiency, product adoption, lifecycle engagement, and long-term member value. Lead and develop a high-performing MarTech team, establishing clear ownership, operating rhythms, and scalable delivery models. Own and optimize the end-to-end marketing technology ecosystem (paid, CMS, CRM/lifecycle, DAM, AI tooling), ensuring platforms are integrated, secure, and built for scale. Partner with Product, Engineering, Data, and Growth leaders to translate business priorities into scalable systems that enable experimentation, personalization, and faster time-to-market. Establish governance, intake, and prioritization frameworks that reduce complexity and increase execution velocity across marketing teams. Ensure clean, reliable data flows and measurement infrastructure to support experimentation, performance optimization, and executive visibility. Own MarTech vendor strategy, including evaluation, negotiation, performance management, and stack rationalization. To thrive in this role, you have 8+ years of progressive experience in Marketing Technology, CRM/lifecycle, or digital marketing systems, including people leadership. Proven track record owning and scaling complex, cross-channel MarTech ecosystems (paid media, CMS, CRM/lifecycle, DAM, and AI-driven tools). Deep hands-on experience with modern marketing platforms such as Braze, Contentful, DAM systems, and emerging AI-enabled marketing technologies. Demonstrated success partnering with Product and Engineering to build scalable integrations, data flows, and experimentation infrastructure. Strong strategic and systems mindset, with the ability to operate hands-on when needed. Technically fluent and data-literate — comfortable discussing APIs, schemas, integrations, experimentation frameworks, and performance measurement. Excellent communicator who can influence cross-functional stakeholders and bridge technical and non-technical teams. Proven ability to lead and develop teams, manage vendors, and operate effectively in fast-moving, high-growth environments. Experience in fintech, financial services, subscription, or membership-based businesses preferred. Familiarity with AI-enabled personalization, content automation, and regulated environments including compliance and data privacy considerations preferred.

Requirements

8+ years of progressive experience in Marketing Technology, CRM/lifecycle, or digital marketing systems, including people leadership.
Proven track record owning and scaling complex, cross-channel MarTech ecosystems (paid media, CMS, CRM/lifecycle, DAM, and AI-driven tools).
Deep hands-on experience with modern marketing platforms such as Braze, Contentful, DAM systems, and emerging AI-enabled marketing technologies.
Demonstrated success partnering with Product and Engineering to build scalable integrations, data flows, and experimentation infrastructure.
Strong strategic and systems mindset, with the ability to operate hands-on when needed.
Technically fluent and data-literate — comfortable discussing APIs, schemas, integrations, experimentation frameworks, and performance measurement.
Excellent communicator who can influence cross-functional stakeholders and bridge technical and non-technical teams.
Proven ability to lead and develop teams, manage vendors, and operate effectively in fast-moving, high-growth environments.

Nice To Haves

Experience in fintech, financial services, subscription, or membership-based businesses preferred.
Familiarity with AI-enabled personalization, content automation, and regulated environments including compliance and data privacy considerations preferred.

Responsibilities

Define and execute a cross-channel MarTech strategy that drives acquisition efficiency, product adoption, lifecycle engagement, and long-term member value.
Lead and develop a high-performing MarTech team, establishing clear ownership, operating rhythms, and scalable delivery models.
Own and optimize the end-to-end marketing technology ecosystem (paid, CMS, CRM/lifecycle, DAM, AI tooling), ensuring platforms are integrated, secure, and built for scale.
Partner with Product, Engineering, Data, and Growth leaders to translate business priorities into scalable systems that enable experimentation, personalization, and faster time-to-market.
Establish governance, intake, and prioritization frameworks that reduce complexity and increase execution velocity across marketing teams.
Ensure clean, reliable data flows and measurement infrastructure to support experimentation, performance optimization, and executive visibility.
Own MarTech vendor strategy, including evaluation, negotiation, performance management, and stack rationalization.

Benefits

Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute
Competitive salary based on experience
401k match plus great medical, dental, vision, life, and disability benefits
Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
1% of your time off to support local community organizations of your choice
Annual wellness stipend to use towards eligible wellness related expenses
Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress