Director, Marketing Technology

Fidelity Investments•Durham, NC

11d•Hybrid

About The Position

Fidelity is in the midst of a multi-year Marketing Technology transformation to modernize and unify our Marketing and Communications Technology platforms across the enterprise. At the core of this journey is Adobe Experience Manager (AEM), the foundation for the way content is composed, managed, delivered, and optimized across all digital channels. The Content Management product area, within the Marketing Technology Platform Group, owns the enterprise Content Management System (CMS) strategy and platform delivery for content creators, publishers and marketers across Fidelity. We are seeking a senior AEM-focused Product Owner with deep Abode-Sites expertise to define and deliver the next generation of AEM-Sites, Content Delivery, and Taxonomy capabilities at enterprise scale. This role will serve as a strategic owner of the AEM-Sites Platform, driving convergence across business lines, modernizing legacy implementations, and shaping a unified, cloud-forward content architecture. The Role: As a member of the Content Management Delivery Team, you own the product vision and execution for Fidelity’s AEM CMS Platform. You will evaluate the current AEM-Sites landscape, including authoring patterns, content models, and integrations; and lead the evolution toward a standardized, scalable, and modern AEM-Sties Cloud Service implementation. This is a high-visibility enterprise role with direct influence over platform architecture, operating models and long-term MarTech strategy.

Requirements

8+ years of hands-on with digital content management platforms, with deep expertise in Adobe-Sites.
Strong experience with AEM Cloud Service, modern AEM Architectures, and enterprise scale implementations.
5+ years of experience with Content Taxonomy or Ontology (highly desirable but not required).
3-5 years of experience as a Product Owner working in agile delivery models.
Strong product management skills, with proven ability to translate strategy and roadmaps into executable delivery plans including writing epics and user stories with clear acceptance criteria and definition of done.
Experience integrating content management and delivery platforms with complementary digital marketing capabilities (e.g., AEM Sites Cloud Service, video platforms, mobile applications and APIs)
Solid understanding of CMS architecture, integrations, and platform design, capable of leading deep technical discussions with engineering partners.
Passion for user research and proficiency across multiple qualitative and quantitative research methodologies.
Strong storytelling and communication skills, enabling you to serve as a trusted partner to product leaders and business stakeholders.
Excellent interpersonal, relationship-building, and facilitation skills (Design thinking a plus).
A collaborative, diplomatic working style with the ability to balance competing priorities.
Bachelor's degree required.

Nice To Haves

MBA or background in systems or product consulting a plus.

Responsibilities

Demonstrate deep expertise in content management and digital publishing to recommend best-in-class architecture, content models and data flows across platforms and users processes.
Lead the assessment of existing content management capabilities at Fidelity and drive discovery of future-state across key business lines.
Define Platform requirements grounded in user needs, business outcomes, and industry standards, using customer-centric approach.
Partner with Engineering, Marketing, UX, Content Center-of-Excellence, Authoring, Publishing, Legal, Compliance and Risk teams to understand how content is created, managed, governed and published across channels.
Analyze current business processes and recommend solutions that harness / employ modern CMS and delivery capabilities.
Define the destination-state platform vision for content management and delivery, and drive consensus for enterprise convergence.
Clearly communicate complex technical concepts to executive and non-technical audiences through written materials, presentations, live demos (using Adobe-Sites) and training sessions.
Own the content platform product backlog, working closely with cross-functional agile teams.
Support weekly and quarterly product planning activities.
Define, track, and maintain platform benchmarks to measure adoption, performance, and business impact.