Director, Marketing Technology & Digital Entertainment

Aramark•Philadelphia, PA

About The Position

Aramark Destinations is seeking a visionary and execution-focused Director of Marketing Technology & Digital Engagement to lead the strategy, modernization, and optimization of our marketing technology ecosystem. This leader will define the 24–36-month technology roadmap and drive the implementation of platforms that enable personalized, scalable, and profitable guest experiences across the full travel journey—from inspiration to booking, to on‑property, through post‑stay—across lodging, dining, activities, retail, and more.

Requirements

12+ years of experience in marketing technology leadership roles.
Proven experience in hospitality, travel, or consumer-facing industries.
Deep expertise with CRM, CDP, loyalty, CMS, and campaign automation platforms.
Strong understanding of data architecture, integrations, and guest identity resolution.
Experience managing vendors, SLAs, and technology budgets.
Strategic thinker with a bias for action and a passion for guest‑centric innovation.
Demonstrated ability to lead agile teams and adopt agile methodologies.
Experience applying AI technologies to marketing personalization and optimization.

Responsibilities

Lead the development and execution of a multi‑year Martech roadmap in partnership with Commercial and OpX teams, covering campaign management, social media, user‑generated content, guest reviews, loyalty, e‑commerce, and mobile platforms.
Serve as the primary owner of the Martech ecosystem, including CRM, Marketing Automation/ESP, CDP, CMS, personalization tools, analytics, guest identity, and consent management platforms.
Partner with IT and Enterprise Architecture to ensure secure, scalable, integrated, and compliant solutions.
Lead digital platform development—web and mobile—to increase guest acquisition, engagement, and retention.
Oversee vendor selection, contract negotiations, and SLA performance.
Manage the Martech budget and drive ROI through performance measurement, optimization, and continuous improvement.
Evaluate and recommend emerging technologies (AI, conversational interfaces, mobile engagement tools, messaging platforms) to enhance personalization and operational efficiency.
Identify and activate strategic data and brand partnerships that support growth.
Foster strong cross‑functional relationships with Commercial, OpX, and On‑Property teams to ensure unified execution and alignment.
Stay current with industry trends through conferences, partner engagement, and market research.