Director, Marketing Strategy Creative and Member Communications

L.A. Care Health Plan•Los Angeles, CA

6h•$135,136 - $216,218

About The Position

The Director, Marketing Strategy Creative and Member Communications oversees all Marketing areas and the Creative Services unit. The Director is responsible for supporting senior leadership in change management efforts that unify the teams to ultimately provide an end-to-end comprehensive experience in how it supports all line of business (LOBs) across the enterprise. Direct and enhance all branding efforts for L.A. Care's products and services, leading a matrixed team in a cross-functional environment. In close collaboration with leadership and internal teams, the Director develops strategic initiatives to achieve and sustain market growth. This position is responsible for overseeing marketing operations and sales support functions and requires proactive collaboration with key stakeholders to drive successful growth and retention strategies. The Director leads and oversees the Annual Marketing Plan development, actualization and monitoring efforts. This includes sub-product marketing annual plans that also encompass Go-To-Market efforts for each LOB. A key aspect of this position is leading the strategic planning and program execution for growth and retention initiatives across L.A. Care’s direct lines of business. The Director also manages features of annual L.A. Care Brand marketing programs. This position emphasizes developing and executing strategies that build a positive brand identity, attract new members, and support retention of existing members through integrated marketing campaigns and programs that educate consumers on the benefits. This position is responsible for directing all aspects of running an efficient team, including hiring, supervising, coaching, training, disciplining, and motivating direct reports. Develops strategic plans, drives change and influences critical business outcomes. Oversees operations, ensuring efficiency and effectiveness.

Requirements

Bachelor's Degree in Marketing or Related Field
In lieu of degree, equivalent education and/or experience may be considered.
At least 7 years of experience in marketing, advertising, healthcare administration, or product brand management.
At least 3 years of experience in managing healthcare marketing/advertising.
At least 6 years of lead, supervisor/ management experience with demonstrated increasing levels of successful planning and results.
Experience in strategic marketing planning, branding, and campaign development.
Experience leading teams, projects, initiatives, or cross-functional groups.
Excellent people management skills.
Strong organizational, planning and project management skills, including flexibility to handle multiple assignments and projects, changing priorities, and compressed deadlines.
Proficient in MS Office, including Word and Excel.
Excellent interpersonal, negotiation, verbal and written communication skills.
Excellent organizational and project management skills.
Ability to work well in a team and matrixed work environment and collaborate effectively with team members and other departments.
Marketing skills that include multicultural marketing, member communications, collateral development, internet marketing, analytics, reporting, budget development and management.
Ability to successfully develop and execute different marketing levers, such as traditional and non-traditional advertising tactics, as well as effective cross functional project management.
Ability to think long-term and develop strategies that align with the overall goals of the organization.
Demonstrated ability to make sound and timely decisions.
Ability to adapt to changing situations and adjust strategies accordingly.
Ability to adapt to a fast-paced and evolving environment and to lead others through change.
Excellent ability and knowledge in analyzing data, identifying problems, and making informed decisions, often in complex or ambiguous situations.

Nice To Haves

Master's Degree
Licenses/Certifications Preferred
Required Training
Physical Requirements Light

Responsibilities

Provide strategic oversight of the teams, ensuring creative initiatives align with overall marketing strategy and brand positioning. Collaborate closely with key stakeholders to provide high-level guidance when needed, set priorities, review major outputs and ensure brand consistency is maintained.
Partner with internal teams and advertising vendors to develop comprehensive annual Marketing plans that align with L.A. Care’s enterprise goals and objectives while advancing overarching business and product-specific objectives through effective Go-To-Market strategies. Lead cross-functional unit workgroups to compile relevant data required to develop annual plans. Develop a product-based and master calendar of Marketing activities for transparency and alignment with business partners. Business plan roadmaps will reflect the development of a plan from start to end with a comprehensive analysis of market conditions, strategy and tactics. Interface directly with sales leadership to consider all business and regulatory state requirements and/or restrictions. Develop and maintain product dashboards for transparency and to be shared with the senior and executive management.
Develop and drive strategies to streamline and eliminate redundancies and irrelevant touchpoints resulting in a consistent and cohesive end to end member journey. Lead development and execution of the go to market strategy across all LOBs. Ensure regulatory compliance is adhered to in all marketing outputs. Develop and execute on organizational brand strategy, communication and creative elements into product advertising. Define the strategy and deliver member marketing programs within the organization centered on the education and engagement of our members, and retention/loyalty programs aimed at sustainable growth.
Provide end to end marketing services including campaign management, media buying, creative services, targeted messaging, digital marketing services, and marketing response metrics tracking/reporting. Manage all aspects of a campaign, including deliverables, timelines, asset trafficking, budget tracking and vendor management. Create, establish and maintain appropriate tools and processes to keep deliverables on time and on budget. Direct, oversee, and influence improvements for current and future systems, process flows and service channels as necessary. Develop and implement the marketing team’s strategic plan, including budget development and management, performance tracking, and vendor management supported by Return on Investment (ROI) analysis. Responsible for annual investment strategy with associated budget development ensuring alignment with key stakeholders on budget allocations. Prepare and present Board of Governor (BOG) motions for marketing budgets.
Lead cross-functional marketing teams across all lines of business to anticipate future product needs and develop proactive marketing solutions that address the challenges of both current and prospective members. Develop a service plan for all key stakeholders by engaging with leadership to identify areas of marketing support and opportunities for cross-functional collaboration. Facilitate resources, develop marketing collateral and establish working tactics to help grow and retain membership for all products with the Sales team.
Manage a dedicated marketing team to develop and enhance internal and external marketing partnerships. Develop goals, objectives and actions plans for assigned staff which includes full management responsibility for the hiring, performance reviews, salary reviews and disciplinary matters for direct reporting employees. Foster and promote a culture of transparency, continuous improvement, accountability, and shared ownership of enterprise goals. Lead discussions on policy operationalization and oversees key policy perspective sharing. Conduct strategic planning to utilize resources to meet current and future departmental and Enterprise-wide goals. Lead discussions on policy operationalization and oversee key policy perspective sharing. Manage budgets and resources effectively. Identify and actualize enhancements to support company vision. Develop and maintain relationships with key stakeholders.
Perform other duties as assigned.