Director of Marketing and Communications

The University of Texas at Austin • Austin, TX

1d

About The Position

The Director of Marketing and Communications will lead the execution of strategic planning to define and amplify the voice of UT Austin’s School of Civic Leadership. This role will sit on SCL’s leadership team as the overarching marketing lead working closely with the Dean’s office to convey the school’s mission, increasing visibility for the School of Civic Leadership across higher education and the broader public.

Requirements

• Bachelor’s degree in Communications, Marketing, or another relevant academic field aligned with SCL’s objectives.
• At least seven to ten years of experience in strategic communications, marketing, or brand management.
• Demonstrated success in national audience identification and growth, including multichannel campaigns (social, traditional, and digital media)
• Relevant education and experience may be substituted as appropriate.

Nice To Haves

• Experience leveraging consumer preference, public opinion, and market research tools to inform strategy and content.
• Prior experience in higher education, mission-driven organizations, or government is a plus
• Ability to develop original messaging that advances School of Civic Leadership vision and themes

Responsibilities

• Lead the creation and execution of a comprehensive, ground-up marketing and communications strategy for the new School of Civic Leadership (SCL).
• Define and develop brand identity and voice across multiple audiences, building a compelling narrative across all platforms from day one.
• Serve as a core member of the executive leadership team, shaping the school’s vision and translating strategic goals into high-impact communications initiatives.
• Provide expert guidance to the dean and executive leadership on brand development, institutional messaging, and long-term positioning.
• Build and lead the marketing and communications team, overseeing recruitment, structure, and performance as the communications function scales.
• Drive national audience growth and brand visibility through strategic use of social, traditional, and digital media.
• Oversee and optimize the marketing and communications budget, including management of key vendors, contracts, and signature events.
• Lead content development across all channels; digital, print, advertising, email, and publications - ensuring consistency and alignment with strategic goals.
• Oversee publication processes and marketing, providing editorial vision and content execution.
• Partner with Admissions to develop and execute strategic recruitment communications informed by data and audience segmentation.
• Collaborate with SCL’s Development team to craft compelling messaging for fundraising campaigns and high-profile events that build the school’s reputation and impact.
• Represent SCL within university-wide communications efforts and serve as the primary liaison to UT Austin’s central communications office.
• Establish and lead crisis communications protocols and responses to ensure preparedness and message consistency.

Benefits

• Competitive health benefits (Employee premiums covered at 100%; family premiums at 50%)
• Vision, dental, life, and disability insurance options
• Paid vacation, sick leave, and holidays
• Teachers Retirement System of Texas (a defined benefit retirement plan)
• Additional voluntary retirement programs: tax sheltered annuity 403(b) and a deferred compensation program 457(b)
• Flexible spending account options for medical and childcare expenses
• Training and conference opportunities
• Tuition assistance
• Athletic ticket discounts
• Access to UT Austin's libraries and museums
• Free rides on all UT Shuttle and Capital Metro buses with staff ID card

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees