Director, Marketing Programs

Delinea • Redwood City, CA

5h

About The Position

The Director of Marketing Programs reports to the VP Global Growth Marketing and is responsible for owning the strategy, design, and optimization of integrated marketing programs that drive pipeline and revenue growth. This role focuses on what programs we run and why—grounded in customer needs, product priorities, and account-based strategies—while partnering closely with Demand Execution, Product Marketing, Field Marketing, Channel marketing teams and Sales Leadership to ensure successful activation and scale.
This leader will define the program architecture that supports customer acquisition and lifecycle engagement ensuring programs are repeatable, measurable, and aligned to business objectives.

Requirements

• 10+ years of experience in B2B marketing, with 5+ years in leadership.
• Deep and demonstratable expertise in integrated campaign or program strategy in a SaaS environment, with an ability to turn insights into actionable plans.
• Proven experience designing customer-centric, multi-channel marketing programs tied to pipeline and revenue outcomes.
• Strong understanding of ABX/ABM strategy and lifecycle marketing.
• Excellent strategic thinking and storytelling skills, with the ability to translate insights into clear program direction.
• Highly collaborative leader with experience influencing cross-functional stakeholders.
• Exceptional Communication: Ability to articulate complex ideas clearly and persuasively, influencing change across the organization.
• Analytical and Results-Oriented: Proficient in leveraging data to optimize campaigns and make strategic decisions, with a strong focus on performance accountability.
• Innovative Thinking: In-depth knowledge of campaign development best practices and a growth mindset to drive continuous improvement in a dynamic environment.

Responsibilities

• Integrated Program Strategy & Design
• Own the end-to-end strategy for integrated marketing programs across the customer lifecycle, including:
• Buyer-need–based programs
• Product- and solution-based programs
• Account-Based (ABX/ABM) programs
• Lead lifecycle and nurture-based programs
• Translate company, product, and revenue priorities into clear program frameworks with defined goals, audiences, messaging themes, and success metrics.
• Build repeatable, scalable program blueprints that can be deployed across North America and international regions.
• Team Leadership
• Lead and coach a team of Program Managers
• Cross-Functional Leadership & Alignment
• Partner closely with Product Marketing and Marketing Communications to align programs to positioning, messaging, and go-to-market motions.
• Act as the strategic program owner, briefing and working with execution teams (Demand Gen, Field Marketing, Channel Marketing, Brand Communications, Website) on program activities, intent and success criteria.
• Collaborate with Sales, Sales Development and Rev Ops to ensure programs align with sales motions, account strategies, and revenue targets.
• ABX / Account-Based Programs
• Lead the strategy and evolution of ABX programs in service of Delinea’s Focus Account Strategy/Motion, partnering with field marketing, sales, sales development and channel.
• Program Measurement & Optimization
• Define program-level KPIs across the funnel, including engagement, pipeline contribution, and revenue impact.
• Analyze performance trends to inform optimization, prioritization, and future program investment.
• Apply a test-and-learn mindset to continuously improve program effectiveness.
• Operational Excellence
• Establish program governance, documentation, and processes to ensure clarity, consistency, and scalability.
• Partner with operations teams to ensure clean handoffs between strategy, execution, and reporting.

Benefits

• We offer competitive salaries, a meaningful bonus program, and excellent benefits, including healthcare insurance, as well as pension/retirement matching, comprehensive life insurance, an employee assistance program, time off plans, and paid company holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed