Director, Marketing Planning and Strategy – Embedded eCommerce Partner (Omnichannel & Member Experience)

Walmart

2d • $110,000 - $220,000

About The Position

As Director, Marketing Planning and Strategy – Embedded eCommerce Partner (Omnichannel & Member Experience), you’ll sit inside Sam’s Club eCommerce as Marketing’s strategic partner—connecting campaigns to the actual member experience and translating performance dashboards into decisions that support sales. You’ll help Marketing understand what’s driving eCom outcomes (traffic, conversion, adoption, digital penetration), and help eCom leverage Marketing to sharpen priorities, storytelling, and go-to-market plans across Curbside, Delivery, D2H, Express Delivery, Scan & Go, and the App. This is a high-impact connector role: you create clarity and momentum without becoming a bottleneck. What you'll do... In your first 6–12 months, you’ll deliver outcomes like: Build the “Marketing supports eCom” blueprint: define how Marketing best drives eCommerce growth (and when it shouldn’t), create clear decision flows, and establish a rhythm for shared planning, performance readouts, and action. Connect campaigns to the experience: ensure every major initiative ladders into a real on-site/app/in-club journey—so messaging, offer, and UX work together to improve conversion, adoption, and member satisfaction. Drive digital penetration growth: influence strategies that increase members shopping both online and in club, and create cross-experience pathways (e.g., App → Scan & Go → Curbside/D2H) that build frequency and loyalty. Own performance interpretation and proactive pivots: read dashboards, spot leading indicators, diagnose “why” (creative, offer, traffic quality, onsite friction), and mobilize the right owners quickly to adjust plans. Translate product releases into growth moments: stay fluent in eCom capability updates (feature releases, enhancements like order amendments, app/site improvements), and turn them into clear member value stories, launch plans, and adoption strategies. Create a unified, executive-ready narrative: communicate business health, growth drivers, and tradeoffs in a way that aligns Marketing leadership, eCom leadership, and cross-functional teams. Run a 6+ month GTM pipeline and playbooks: build launch readiness with positioning, messaging, KPIs, and roles so features hit the market with clarity and consistency. Lead a small, high-leverage team: manage one direct report (team of two)—setting priorities, coaching for impact, and ensuring the team is focused on the work that moves the business. Partner tightly with Channel Activation and Marketing Analytics: connect media and channel performance to eCom outcomes, ensure shared measurement definitions, and keep execution owners moving fast with the right insights. What You’ll Bring You’ll be a strong fit if you bring: Marketing planning/strategy leadership in eCommerce/omnichannel (10+ years)—with a track record of supporting sales through better experiences, smarter prioritization, and clear GTM. A “connect the dots” mindset: you naturally ask, “How does marketing support the eCom business?” and “How are we connecting campaigns to the experience?”—then you build the plan to make it real. Analytics fluency + action orientation: you can read dashboards, identify root causes, and push timely pivots without waiting for perfect information. Product/release awareness: you understand how digital capabilities roll out and how to translate release details into member value, messaging, and adoption. Strong leadership judgment: you’re confident enough to not support everything—you prioritize what matters, challenge assumptions, and create alignment without authority. Cross-functional influence skills: you’ve partnered effectively with eCom business teams, Channel Activation, and Marketing Analytics to turn performance into coordinated action. Clear storytelling and executive communication: you can turn complex performance into a simple narrative with implications, decisions, and next steps.

Requirements

• Marketing planning/strategy leadership in eCommerce/omnichannel (10+ years)—with a track record of supporting sales through better experiences, smarter prioritization, and clear GTM.
• A “connect the dots” mindset: you naturally ask, “How does marketing support the eCom business?” and “How are we connecting campaigns to the experience?”—then you build the plan to make it real.
• Analytics fluency + action orientation: you can read dashboards, identify root causes, and push timely pivots without waiting for perfect information.
• Product/release awareness: you understand how digital capabilities roll out and how to translate release details into member value, messaging, and adoption.
• Strong leadership judgment: you’re confident enough to not support everything—you prioritize what matters, challenge assumptions, and create alignment without authority.
• Cross-functional influence skills: you’ve partnered effectively with eCom business teams, Channel Activation, and Marketing Analytics to turn performance into coordinated action.
• Clear storytelling and executive communication: you can turn complex performance into a simple narrative with implications, decisions, and next steps.
• Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
• 1 year's supervisory experience or experience leading cross-functional projects.

Nice To Haves

• Leading cross-functional projects
• Marketing
• Supervisory
• Masters: Business Administration

Responsibilities

• Build the “Marketing supports eCom” blueprint: define how Marketing best drives eCommerce growth (and when it shouldn’t), create clear decision flows, and establish a rhythm for shared planning, performance readouts, and action.
• Connect campaigns to the experience: ensure every major initiative ladders into a real on-site/app/in-club journey—so messaging, offer, and UX work together to improve conversion, adoption, and member satisfaction.
• Drive digital penetration growth: influence strategies that increase members shopping both online and in club, and create cross-experience pathways (e.g., App → Scan & Go → Curbside/D2H) that build frequency and loyalty.
• Own performance interpretation and proactive pivots: read dashboards, spot leading indicators, diagnose “why” (creative, offer, traffic quality, onsite friction), and mobilize the right owners quickly to adjust plans.
• Translate product releases into growth moments: stay fluent in eCom capability updates (feature releases, enhancements like order amendments, app/site improvements), and turn them into clear member value stories, launch plans, and adoption strategies.
• Create a unified, executive-ready narrative: communicate business health, growth drivers, and tradeoffs in a way that aligns Marketing leadership, eCom leadership, and cross-functional teams.
• Run a 6+ month GTM pipeline and playbooks: build launch readiness with positioning, messaging, KPIs, and roles so features hit the market with clarity and consistency.
• Lead a small, high-leverage team: manage one direct report (team of two)—setting priorities, coaching for impact, and ensuring the team is focused on the work that moves the business.
• Partner tightly with Channel Activation and Marketing Analytics: connect media and channel performance to eCom outcomes, ensure shared measurement definitions, and keep execution owners moving fast with the right insights.

Benefits

• At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
• -Health benefits include medical, vision and dental coverage
• -Financial benefits include 401(k), stock purchase and company-paid life insurance
• -Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices.
• - Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 11-50 employees