Senior Analyst, Marketing Planning and Strategy

Walmart•Hoboken, NJ

6d•$84,000 - $156,000

About The Position

About Walmart Marketing: You'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better. Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation - all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company. We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you've been looking for. What you'll do... As the Senior Analyst, Marketing Planning and Strategy , you will lead key programs across the Enterprise Activation team trafficking digital marketing programs across the Walmart e-commerce, Stores, and Services programs. You will partner with Media Strategy & Planning teams and Marketing teams to lead best-in-class digital executions.The Senior Analyst will report to the Senior Manager of Digital Media. You will be joining the Performance Marketing organization looking to drive incremental traffic, sales and customer acquisition goals. We are looking for a passionate marketer to execute digital campaigns across Programmatic, Paid Social and SEM.

Requirements

Bachelor's degree in Marketing, Business, or related field
Knowledge of the online media landscape (Display, Paid Social, SEM) and underlying technologies.
Excellent analytical skills.
Must be comfortable with MS Excel, data analysis, and internet technologies
Has a strategic, yet curious mindset, applying critical thinking to uncover and solve business problems
Effective project management skills and ability to multitask under tight deadlines
Strong verbal and written communication skills
Diligent work ethic. Must be self-motivated and able to take the initiative to get the job done
Bachelor's degree in business or related area OR 2 years' experience in business or related area.

Responsibilities

Lead activation across key digital marketing programs driving incremental sales, traffic, and customer acquisition and retention programs.
Supports the development of Walmart's digital media strategy by providing input into channel strategy.
Directs review and insights development from channel data; diagnoses and pin-points actions, and metrics to continue to grow, influence and enhance effectiveness of channel strategy.
Review and insights development from channel data; diagnoses and pin-points actions, and metrics to continue to grow, influence and enhance effectiveness of channel strategy.
Oversees end-to-end implementation of digital programs; focusing on problem-solving calls-to-action, and running rapid-response and issues management digital.
Provides guidance on campaign optimization methods to achieve campaign and channel objectives.
Collaborates with digital marketing teams (e.g., eCommerce Retail/Category Marketing), Marketing leaders and cross-functional teams across the organization (e.g., eCommerce Retail/Category Marketing, Site Merchandising, In-Store Marketers, Product Management, Engineering, Insights and Analytics) to develop and implement multiple complex channel specific digital marketing plans/ programs.
Leads the development of reporting and monitoring dashboards across multiple channels (Programmatic Display, Paid Social, SEM).
Recommends improvements to optimization methodologies based on performance reports.

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
The amount you receive depends on your job classification and length of employment.
It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .