Director Marketing, Patient Monitoring

Nihon Kohden America•Irvine, CA

About The Position

The Director Marketing, Patient Monitoring is in charge of the direction of the Monitoring business unit. The Director Marketing leads a team of Product Managers, who must influence and collaborate throughout the organization to set and achieve success on NKs strategy and annual targets. This role is seen as an expert in the field of Monitoring, supporting internal customers, notably sales, and working closely with key external customers. Essentinal Functions and Main Duties Responsible for setting the vision and direction for the Monitoring business unit in support of NKs mission and Start Plan based on knowledge of customer needs, analytics of opportunities and good judgment. Guide the team on both upstream and downstream marketing projects, set Business Unit and product level strategies and messages to differentiate NK products, services and solutions. Be accountable for the quality and impact of work, measure results and ensure KPIs are met. Specifically, but nt exclusively, setting and executing on 1) Annual Plans and Commercial Business Priorities, 2) Annual Strategic Plan and mid-term targets; 3) excellence in product launches and product development projects. Develop and sustain trust relationships with key thought leaders and top customers in the medical community. Ensure self and team consistently collect customer needs and market intelligence on competitors and embed in strategic and tactical plans. Advise other functions based on growing clinical, technical and business expertise in relevant markets. Accountable for teams quality and on-time work, managing the complete product life cycle for assigned product lines, including introduction of new products, promotion of existing products and discontinuation of mature/declining products. Guide team to effectively project-manage work and achieve objectives while collaborating with cross functional partners, driving alignment and advance projects forward. Specifically, but not exclusively to: Wrk closely with leaders of Sales, other Marketing groups, Operations, Service, QARA and Finance to ensure strong collaboration on the planning, forecasting and executing on Annual Plans and Commercial Business Priorities, including the launch of new products, programs, promotions, target account execution and other business initiatives. Partner with the Upstream Marketing grup to collect, analyze, quantify and communicate US customers and business needs to corporate and engineering entities, related to organic new product or product upgrades/enhancement and inorganic opportunities. Develop or support development to business cases to drive prioritization and allocation of resources. Lead or contribute to development project team for relevant product lines. Consistently ensure decisions regarding products, prices, promotion and sales channels are based on data, market trends and customer needs and aligned with companys strategy and goals. Demonstrate leadership maturity and strong communication skills; present, interact and influence across the organization, represent marketing and Business Units in executive committee meetings, corporate presentations and external customer meetings and interactions. Select, manage, develop, and hold accountable team members to meet department deliverables and responsibilities. Complete company people management requirements. Exhibit manager competencies. Adhere to all company policies, procedures, and business ethics codes. Duties may be modified or assigned at any time based on business need.

Requirements

Bachelors degree in business, science or related discipline; relevant education and experience accepted in lieu of degree.
10+ years of experience in marketing or related, within the medical device industry
5+ years of experience of people management experience, including driving results through others, leading teams or projects, and providing training
Upstream and Downstream marketing experience
Expertise in patient monitoring (Vital signs) and/ critical care required.
Must be able to communicate verbally and in writing, and to receive and understand verbal and written instructions in English
Able to work effectively both independently and in a collaborative team environment

Nice To Haves

Advanced degree in business (MBA) or healthcare preferred.
Knowledge of ventilation, anesthesia, hemodynamics, as well as NICU & Perioperative departments preferred.
Previous sales or clinical experience preferred
Curious, self-reflective and growth mindset leader, with developed analytical, critical questioning and active listening skills
Passion for and a solid track record of coaching and developing seasoned, professional, direct reports
Proven ability to lead a team to set and achieve marketing and business results, and make sound, data-based business decisions
Strategic, data driven, leader with a strong business acumen and ability to translate insights to strategy
Effective project management skills, management of multiple complex projects and processes and ability to translate strategy into achievable tactical plans
Influential communicator, able to present, motivate and get buy-in across varying stakeholder groups; comfortable in leading complex discussions with KOLs and other customer groups
Proficient with Microsoft Office suite, and other relevant programs pertaining to products and marketing

Responsibilities

Responsible for setting the vision and direction for the Monitoring business unit in support of NKs mission and Start Plan based on knowledge of customer needs, analytics of opportunities and good judgment.
Guide the team on both upstream and downstream marketing projects, set Business Unit and product level strategies and messages to differentiate NK products, services and solutions.
Be accountable for the quality and impact of work, measure results and ensure KPIs are met.
Develop and sustain trust relationships with key thought leaders and top customers in the medical community.
Ensure self and team consistently collect customer needs and market intelligence on competitors and embed in strategic and tactical plans.
Advise other functions based on growing clinical, technical and business expertise in relevant markets.
Accountable for teams quality and on-time work, managing the complete product life cycle for assigned product lines, including introduction of new products, promotion of existing products and discontinuation of mature/declining products.
Guide team to effectively project-manage work and achieve objectives while collaborating with cross functional partners, driving alignment and advance projects forward.
Consistently ensure decisions regarding products, prices, promotion and sales channels are based on data, market trends and customer needs and aligned with companys strategy and goals.
Demonstrate leadership maturity and strong communication skills; present, interact and influence across the organization, represent marketing and Business Units in executive committee meetings, corporate presentations and external customer meetings and interactions.
Select, manage, develop, and hold accountable team members to meet department deliverables and responsibilities.
Complete company people management requirements.
Exhibit manager competencies.
Adhere to all company policies, procedures, and business ethics codes.
Duties may be modified or assigned at any time based on business need.