Marketing Director

OPS LIVING LLC

1d•$60,000 - $68,000

About The Position

In alignment with regulations, policies & procedures, the Marketing Director is responsible for driving the census and maintaining a pipeline for generating maximum revenue from occupancy of the assigned community as well as establishing the OPS brand in the local market. This includes but is not limited to - Developing, pre-qualifying & tracking leads through CMS, implementing an impactful marketing mix for affordable assisted living, developing & monitoring referral relationships for maximum effectiveness, and spearheading the move-in process for timeliness & quality customer service experience in the process. Leadership in Alignment with Values Models strong belief in vision and core values with clear communication focused on core values Encourages active participation in problem-solving with the team through listening, learning, and contributing to providing quality care in alignment with regulations, policies, and procedures Leads the team in “Doing the Right Thing” and executing good judgment in the best interest of customers and OPS Living. With Executive Director & Director of Business Development & Marketing, sets & communicates census goals and implements strategies to attain in the marketplace Supervises activity and monitors the productivity of the Eligibility Coordinator Drives resident and team engagement for quality outcomes and decreased turnover/move-out Effectively resolves customer concerns through consistent problem resolution in alignment with policy Participates in daily stand up meetings, weekly department head meetings, weekly sales team pipeline progress meetings, monthly team member meetings, monthly community education/events, and others as needed/requested Models leadership and promotes work safe environment through Worker's compensation policies including PPE, fire extinguishers, and SDS. Practices Open Door policy & provides frequent communication with team, residents, and community Active participation in local business groups/associations Creates an environment of belonging for team members, residents, and families Daily walk-through of community to note any issues of grounds, process, team, and overall presentation for following though Community Relations Meets census goals to generate revenue for daily operations Serves as a market expert on competitors and resources in market Understand local market & business cycles to overcome obstacles Conducts effective community tours for prospects, families, visitors, and guests Ability to think strategically and adapt to the needs of the business demands Work in tandem with Executive Director with support of Director of Business Development & Marketing to establish brand & marketing strategy for advertisement spending in the local area to generate quality leads Responsible for managing the sales cycle from generating & pre-qualifying leads to supporting EC with resident documentation in CMS Communicates sales activity updates (tours, move-ins, move-outs) daily with the community team Partners with Eligibility Coordinator and Director of Health to appropriately schedule assessments & prepare compliance requirements on residents for move-in and level of care Follows up timely on issues identified by potential residents, regulatory agencies, and Home Office visits Develop referral sources and build community relationships and recognition of the OPS Living brand Serve as a market educator on senior living service options and affordable senior living qualification requirements Plans and coordinates special marketing events, with the Executive Director's approval Generates accurate sales and marketing reports to Executive Director for operational oversight Provides input into marketing budget for community and is responsible for managing department budget Trains and engages community team in sales/marketing protocol for the quality presentation of community Models flexibility and professional conduct in adjusting priorities to meet business demands Reviews weekly move-in/move-outs and implements follow up plan for improvements & forecasting to meet goals Processes and submits expenses monthly as well as budget data Meets occupancy expectations Maintain proactive communication with prospects, families/responsible parties, and community team via various forms of communication Ensure systems are implemented for compliant move-in and payment before handing them off to the Director of Health and Business Office Manager Manages monthly family/educational/community events in conjunction with Executive Director Available to residents, team members, and families as needed Other duties as assigned

Requirements

College degree preferred
Prior services sales experience with a record of closing sales & consistent performance
Enthusiasm for life and adding value to the lives of others
Persistence & motivation to achieve the end goal while navigating obstacles with finesse
Great communication skills to interact with various customers in presentations, conversations, and writing.
Experience with government payor programs highly desirable (Medicaid)
Previous leadership experience focusing on quality customer service
Resilience in finding a way of making a way through creative thinking and approach
Ability to work collaboratively and influence others on a team
Proven ability to juggle multiple priorities with success and find joy
Ability to meet deadlines with a professional demeanor
Ability to establish confidence and trust
Desire to act like an owner in day to day decision making and problem-solving as well as accountability
Demonstrated proficiency with computer programs such as Microsoft Office and the ability to learn OPS specific software
As required, OPS team members who drive OPS vehicles must review and sign the Driver's job description and be able to perform essential functions for safety.
Ability to work weekends, evenings, and flexible hours to ensure quality customer experience during prime service delivery days and times.

Responsibilities

Developing, pre-qualifying & tracking leads through CMS
Implementing an impactful marketing mix for affordable assisted living
Developing & monitoring referral relationships for maximum effectiveness
Spearheading the move-in process for timeliness & quality customer service experience in the process
Sets & communicates census goals and implements strategies to attain in the marketplace
Supervises activity and monitors the productivity of the Eligibility Coordinator
Drives resident and team engagement for quality outcomes and decreased turnover/move-out
Effectively resolves customer concerns through consistent problem resolution in alignment with policy
Participates in daily stand up meetings, weekly department head meetings, weekly sales team pipeline progress meetings, monthly team member meetings, monthly community education/events, and others as needed/requested
Practices Open Door policy & provides frequent communication with team, residents, and community
Active participation in local business groups/associations
Daily walk-through of community to note any issues of grounds, process, team, and overall presentation for following though
Meets census goals to generate revenue for daily operations
Serves as a market expert on competitors and resources in market
Understands local market & business cycles to overcome obstacles
Conducts effective community tours for prospects, families, visitors, and guests
Ability to think strategically and adapt to the needs of the business demands
Works in tandem with Executive Director with support of Director of Business Development & Marketing to establish brand & marketing strategy for advertisement spending in the local area to generate quality leads
Responsible for managing the sales cycle from generating & pre-qualifying leads to supporting EC with resident documentation in CMS
Communicates sales activity updates (tours, move-ins, move-outs) daily with the community team
Partners with Eligibility Coordinator and Director of Health to appropriately schedule assessments & prepare compliance requirements on residents for move-in and level of care
Follows up timely on issues identified by potential residents, regulatory agencies, and Home Office visits
Develops referral sources and build community relationships and recognition of the OPS Living brand
Serves as a market educator on senior living service options and affordable senior living qualification requirements
Plans and coordinates special marketing events, with the Executive Director's approval
Generates accurate sales and marketing reports to Executive Director for operational oversight
Provides input into marketing budget for community and is responsible for managing department budget
Trains and engages community team in sales/marketing protocol for the quality presentation of community
Reviews weekly move-in/move-outs and implements follow up plan for improvements & forecasting to meet goals
Processes and submits expenses monthly as well as budget data
Meets occupancy expectations
Maintains proactive communication with prospects, families/responsible parties, and community team via various forms of communication
Ensures systems are implemented for compliant move-in and payment before handing them off to the Director of Health and Business Office Manager
Manages monthly family/educational/community events in conjunction with Executive Director
Available to residents, team members, and families as needed
Other duties as assigned