Director, Marketing Operations US and Canada

Levi Strauss•San Francisco, CA

8d•Hybrid

About The Position

Calling all originals: At Levi Strauss & Co., you can be yourself — and be part of something bigger. We're a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit — and your future. We're looking for a Director to drive and elevate Marketing Operations for the US and Canada team. In this role, you will set the strategic vision for our Marketing GTM process and own the roadmap that ensures our teams deliver with consistency, and impact. You will partner across senior leadership, guide regional marketing strategy execution, and build ways of working across the Levi's® brand. You will also lead and develop a team, cultivating talent and enabling the function to scale and evolve. You'll report to our USCA VP Marketing & Brand Environment and be based in our San Francisco HQ at Levi's Plaza. About the Job Strategy & Thought Leadership Own the strategic direction of the USCA Marketing GTM calendar; define long-range planning principles, orchestrate key milestones, and proactively shape upstream decision-making. Serve as the primary thought leader for Marketing Operations in the region, translating our priorities and strategy into operational frameworks that enable high-quality marketing deployment. Operational Leadership Lead the communication and activation of the GTM calendar, ensuring milestones are met, dependencies are aligned, and operational risks are mitigated early. Oversee the end-to-end operational ecosystem, ensuring marketing initiatives deliver against brand, commercial, and consumer goals. Drive the digital transformation of our Go-To-Market processes, championing new tools, automation, and more agile workflows. Cross-Functional Influence Be the senior operational partner for regional marketing and cross-functional leaders, aligning strategy and execution across Merchandising, Planning, Creative, BX, and Global Marketing Operations. Lead the integration of Americas Marketing Operations with global counterparts, shaping shared tools, frameworks, and delivery rhythms. Represent the Americas in global forums, advocating for regional needs and influencing global marketing operations strategy. Consumer & Business Insights Oversee Consumer Insights integration for the Marketing team, guiding prioritization of research, data collection for annual BDA, and strategic modeling inputs. Translate insight-led findings into operational improvements, seasonal hindsights, and strategic recommendations for leadership. Project & Resource Leadership Oversee high-impact Marketing projects from brief through execution including new store openings, brand activations, events, and select wholesale initiatives. Manage budget planning, resource allocation, and contract oversight for the regional marketing team, ensuring investments ladder to strategy. People Leadership Manage, coach, and develop a team (including managers or specialists), providing clarity, mentorship, stretch opportunities, and feedback. Build a culture of operational excellence, fostering a high-trust, high-performance team environment that reflects Levi's values. Operational Governance & Systems Lead the region's content, documentation, and organizational systems, ensuring streamlined access and exceptional seasonal setup. Ensure milestones and deliverables are achieved for Regional and Global campaigns, partnering with geo leads, Creative, and BX to deliver clear, insight-informed briefs.

Requirements

Bachelor's degree in business, marketing, or related field; or equivalent experience
10+ years of experience in marketing, brand management, operations, project management, or strategy
Demonstrated experience leading teams, mentoring talent, and influencing senior stakeholders
Proven ability to set strategic vision, create scalable systems, and drive operational transformation
Strong strategic operations, process improvement, and project management expertise
Experience working with Go-To-Market calendars across complex organizations
Experience collaborating across multiple regions and global teams
Exceptional stakeholder management, and storytelling skills
Experience managing a team - lead talent development and succession planning

Responsibilities

Own the strategic direction of the USCA Marketing GTM calendar; define long-range planning principles, orchestrate key milestones, and proactively shape upstream decision-making.
Serve as the primary thought leader for Marketing Operations in the region, translating our priorities and strategy into operational frameworks that enable high-quality marketing deployment.
Lead the communication and activation of the GTM calendar, ensuring milestones are met, dependencies are aligned, and operational risks are mitigated early.
Oversee the end-to-end operational ecosystem, ensuring marketing initiatives deliver against brand, commercial, and consumer goals.
Drive the digital transformation of our Go-To-Market processes, championing new tools, automation, and more agile workflows.
Be the senior operational partner for regional marketing and cross-functional leaders, aligning strategy and execution across Merchandising, Planning, Creative, BX, and Global Marketing Operations.
Lead the integration of Americas Marketing Operations with global counterparts, shaping shared tools, frameworks, and delivery rhythms.
Represent the Americas in global forums, advocating for regional needs and influencing global marketing operations strategy.
Oversee Consumer Insights integration for the Marketing team, guiding prioritization of research, data collection for annual BDA, and strategic modeling inputs.
Translate insight-led findings into operational improvements, seasonal hindsights, and strategic recommendations for leadership.
Oversee high-impact Marketing projects from brief through execution including new store openings, brand activations, events, and select wholesale initiatives.
Manage budget planning, resource allocation, and contract oversight for the regional marketing team, ensuring investments ladder to strategy.
Manage, coach, and develop a team (including managers or specialists), providing clarity, mentorship, stretch opportunities, and feedback.
Build a culture of operational excellence, fostering a high-trust, high-performance team environment that reflects Levi's values.
Lead the region's content, documentation, and organizational systems, ensuring streamlined access and exceptional seasonal setup.
Ensure milestones and deliverables are achieved for Regional and Global campaigns, partnering with geo leads, Creative, and BX to deliver clear, insight-informed briefs.