Director, Marketing (Health Plans & Government Programs) - Remote

Prime Therapeutics•Home, WV

23h•Remote

About The Position

The Director Marketing (Health Plans & Government Programs) at Prime Therapeutics leads a team responsible for developing, planning, implementing, and evaluating sales and/or business development marketing strategies. This includes defining audience-appropriate tactics and distribution channels for Prime's clients and/or members. The role requires an integrated and strategic approach to marketing and communications planning, translating the company's business objectives into effective and compelling communications.

Requirements

Bachelor's degree in marketing, communications or related area of study, or equivalent combination of education and/or relevant work experience; HS diploma or GED is required
8 years of work experience in marketing, with focus on product marketing or new business development
5 years of leadership/people management experience
Must be eligible to work in the United States without need for work visa or residency sponsorship
Ability to express ideas clearly both verbally and in writing, paired with strong listening skills
Proven track record of leadership capabilities including building morale, developing people and creating positive team dynamics
Ability to manage multiple, complex projects simultaneously through ongoing change, without compromising quality
Brand development and positioning experience

Nice To Haves

Pharmacy Benefit Management (PBM), health care or Finance experience
Sales and account management experience

Responsibilities

Monitor relevant market conditions and trends in order to drive effective messaging and tactics to targeted audiences
Lead the planning, implementation and evaluation of strategic sales, product or consumer communication campaigns/plans and materials, including creative design
Provide thoughtful team direction and elevate team performance and progress towards reaching business and client goals; clearly communicate roles and expectations
Provide writing/editorial expertise in support of driving key messaging and marketing objectives
Oversee the prioritization of strategic and department level initiatives and projects
Lead a team of marketers to develop and support materials, communications and the cross-functional Request for Proposal (RFP) process
Manage staffing, performance and development, and consistently demonstrate Prime's leadership expectations during interactions with direct reports, cross functional and external stakeholders
Other duties as assigned