Director, Marketing Engagement and Growth

Computershare • New York, NY

48d • Hybrid

About The Position

Are you ready to make a significant impact? As the Director, Marketing Engagement and Growth, you are responsible for translating business plans and initiatives into comprehensive marketing programs spanning multiple key North American Issuer/Transfer Agency business solutions and segments, with a focus on the “future client” segment, driving strong differentiation and engagement with future clients leading to organic growth across core Transfer Agency Solutions through strategies to attract, engage, convert and retain clients across a complex sales cycle/buyer journey, using a broad array of engagement tactics (e.g., ABM, nurturing, relationship building) that drive revenue, optimize ROI, and ensure a seamless client journey from first touch to long-term loyalty.

The role includes managing strategic growth programs and leading cross-functional initiatives that could include but is not limited to: future clients (switch wins), with integrated solutions such as Transfer agency, AGM (annual general meeting services), law firms/IPO services, corporate actions, unclaimed property/asset reunification, alternative investment solutions, capital markets solutions, and other potential new solutions).

Join us and be at the forefront of delivering innovative, market-focused solutions that strengthen client relationships and propel our business forward.

The Director, Marketing Engagement and Growth will own the strategy, development and execution of the business segment/solutions marketing plans in partnership with key business leaders and stakeholders, and will be responsible for creating differentiated value propositions, market-focused messaging, marketing, sales enablement and engagement programs, go-to-market programming, and cross-channel marketing programs to drive competitive differentiation, establish and nurture relationships with future clients, law firms and advisors, and other target audiences.
Specific areas of focus will be to drive competitive differentiation leading to “switch wins” and takeaway business from competing transfer agents, and growing Computershare’s share of market, including positioning Computershare’s innovation and investment in technology leading, repositioning Computershare as an industry leader in delivering modern transfer agency solutions, while repositioning and incorporating the full range of integrated solutions (including Transfer Agent, annual meeting services, corporate actions, global capital markets, and more).

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 10-15+ years of B2B marketing experience
• Track record of driving engagement and business results through building strategic and tactical B2B marketing programs and campaigns, with strong understanding of how to target B2B buyers across segments
• Experience in marketing financial services and / or complex services solutions
• Strong written and verbal communication skills, with the ability to tailor messaging for different audiences, track record in developing differentiated value propositions
• Hands-on experience with digital marketing channels (social, web, email), content strategy, and campaign execution
• Hands-on fluency in marketing analytics, ABM and CRM systems, and performance reporting
• Self-starter comfortable working across cross-functional teams and managing competing priorities and diverse set of stakeholders; exceptional project management skills

Nice To Haves

• Master’s Degree (preferred)
• Experience in issuer / TA/governance / capital markets ecosystem and solutions (preferred)
• Experience in a leadership role (preferred)

Responsibilities

• Building the marketing strategy and execution plans for future client engagement and growth, aligned with business stakeholder objectives, developing strong value propositions, messaging and segmented marketing programs based on a solid understanding of the transfer agency and governance business, the competitive and industry environment, and target audience segment needs.
• Creation of segmented/sub-segmented marketing plans (including account-based marketing), sales enablement tools (collateral, videos, communications, and other), developing impactful content and topic ideas to fuel thought leadership and touch points, and building integrated cross-channel marketing campaigns to amplify positioning and drive deep and ongoing engagement across a long sales cycle/buyer journey with future clients across key channels (digital, social, search, events, PR) – working in close coordination to direct and influence marketing centers of excellence including content, delivery and integrated campaign marketing teams.
• Ability to leverage marketing best practices and leading-edge techniques to drive sustained engagement over lengthy sales cycles and a complex buyer journey with multiple stakeholders and influencers, and as part of a relationship led business development process closely aligned with business development teams.
• Develop marketing strategy and plans for business solution/segment that generate awareness, engagement, business growth, and retention.
• Create comprehensive strategic marketing programs for “future clients” to drive switch wins and takeaway business from competitors through differentiation and engagement across a long and complex sales cycle/buyer journey.
• Translate business strategies and priorities into marketing plans and execution.
• Lead the development of go-to-market programs to differentiate our integrated Transfer Agency capabilities offer, including new innovation as Computershare builds a market-leading modern transfer agency experience (e.g., existing and new solutions and capabilities); develop collateral, sales enablement, content/thought leadership, and integrated cross-channel promotional strategy and campaigns. Leverage marketing best practices on driving sustained engagement over lengthy sales cycles and as part of a relationship led business development process.

Benefits

• Paid parental leave, flexible working and a caring and inclusive culture
• Health and well-being rewards that can be tailored to support you and your family, including paid time off, observed holidays, medical, dental and vision plans
• Invest in your future with 401k matching, setting aside salary to purchase shares in our company and tax-advantaged flexible spending plans, including healthcare, dependent care and commuter
• Income protection. Our package includes short and long-term disability benefits, life insurance and supplemental life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level