Director, Marketing & Communications

Beaufort Memorial Hospital•Beaufort, SC

57d

About The Position

The Director of Marketing and Communications is responsible for shaping and advancing Beaufort Memorial Hospital's strategic brand presence, reputation, and community engagement. This role provides executive-level leadership in marketing strategy, communications, and public relations, aligning all initiatives with the hospital's mission, vision, and strategic priorities. Serving as the hospital's primary brand steward, the Director partners closely with the CEO, Chief People Officer, Foundation and Executive Leadership Team to position Beaufort Memorial as both the employer of choice and the preferred healthcare provider in the Lowcountry region. This leader ensures all messaging, outreach, and engagement efforts reflect BMH's culture of excellence, compassion, and innovation.

Responsibilities

Develop and execute a comprehensive, multi-channel marketing and communications strategy that enhances Beaufort Memorial's visibility, reputation, and brand loyalty.
Partner with executive leadership to promote organizational initiatives, major service line growth, physician recruitment, and community engagement priorities.
Provide data-driven insights and market intelligence to support strategic decision-making, patient growth, and workforce engagement.
Lead crisis communication and reputation management efforts, ensuring consistent, timely, and transparent messaging.
Serve as a visible and active ambassador of Beaufort Memorial within the community-building authentic relationships with local leaders, businesses, schools, media outlets, and civic organizations.
Represent BMH at community events, chamber functions, and regional healthcare collaborations to promote organizational pride and strengthen partnerships.
Lead storytelling initiatives that highlight BMH's impact on patients, employees, and the community, reinforcing trust and connection.
Advance the hospital's reputation as a regional destination for high-quality care and as a top employer in healthcare.
Direct the design, development, and implementation of marketing campaigns, internal communications, advertising, and digital strategies.
Oversee brand consistency across all platforms, ensuring messaging aligns with the hospital's mission and visual identity.
Delegate tactical and operational responsibilities to team members, focusing leadership time on strategic direction, external relations, and long-term planning.
Manage media relationships, ensuring positive and proactive representation of BMH in local and regional outlets.
Utilize analytics and digital insights to assess campaign effectiveness and community perception.
Oversee the hospital's website, social media presence, and digital advertising to engage patients, employees, and the broader community.
Ensure all digital and print content meets accessibility, compliance, and brand standards.
Lead a high-performing marketing and communications team, fostering innovation, accountability, and professional growth.
Collaborate across departments to ensure alignment between internal messaging, recruitment branding, and patient-facing communications.
Partner with Human Resources to highlight employee success stories, workforce milestones, and community involvement.
Build cross-functional partnerships to strengthen organizational culture and internal engagement initiatives.