Director, Marketing Analytics

Aristocrat Gaming•Las Vegas, NV

About The Position

At Aristocrat, we believe in the power of play to transform lives and build connections. As Director, Marketing Analytics, you will play a critical leadership role in shaping how marketing investment, performance, and impact are measured across the enterprise. This role exists to elevate marketing analytics from reporting to decision intelligence—bringing rigor, clarity, and accountability to how we invest, optimize, and grow. You will lead the development of best-in-class analytical frameworks, models, and reporting systems that enable marketing leaders to make smarter, faster, and more defensible decisions. This role partners closely with Marketing, Finance, Data, Technology, and Business Unit leadership to connect systems, data, and insights into a cohesive, trusted source of truth. What You'll Do Lead the global marketing analytics strategy, defining how marketing performance, effectiveness, and return on investment are measured across channels, regions, and business units. Develop, evolve, and maintain advanced marketing models, including zero-based budgeting frameworks, investment allocation models, attribution approaches, and scenario planning tools. Lead the creation of rigorous, math-based zero-based marketing budgets in partnership with Marketing and Finance, ensuring investment decisions are grounded in data, performance, and business outcomes. Design and deliver best-in-class reporting and dashboards that provide clear, actionable insights for marketing leaders, executives, and finance partners. Connect and integrate data across marketing platforms, CRM systems, media platforms, financial systems, and data warehouses to enable consistent and reliable reporting. Balance automated reporting with thoughtful, high-value manual analysis where judgment, context, and critical thinking are required. Establish measurement standards, key performance indicators, and definitions to ensure consistency and comparability across teams and regions. Partner closely with Performance Marketing, Marketing Operations, and MarTech teams to ensure analytics are embedded into planning, execution, and optimization workflows. Translate complex data into clear narratives, recommendations, and trade-offs for senior leadership and executive audiences. Lead and develop a high-performing marketing analytics team, setting a high bar for analytical rigor, curiosity, and business impact. Continuously evaluate emerging analytics tools, methodologies, and technologies, adopting innovation where it meaningfully improves insight, speed, or accuracy. Ensure all analytics practices align with privacy, regulatory, and responsible gaming requirements across jurisdictions. What We're Looking For 10+ years of experience in marketing analytics, performance analytics, or a related analytical subject area. Proven experience building and owning sophisticated marketing measurement frameworks, models, and return on investment methodologies. Strong financial and quantitative competence, including experience with zero-based budgeting, forecasting, and investment modeling. Demonstrated ability to connect disparate systems and data sources into coherent, trusted reporting and insights. Deep experience with marketing, media, CRM, and analytics platforms; comfortable working closely with data engineering and technology teams. Exceptional critical thinking skills with the ability to challenge assumptions, pressure-test inputs, and improve the quality of decision-making. Strong executive communication skills, with the ability to influence without authority and present complex analysis clearly. Experience leading and developing high-performing analytics teams in matrixed or global organizations. Comfort operating in regulated, highly governed environments. Bachelor’s degree or equivalent experience in analytics, economics, finance, statistics, business, or a related field; advanced degree preferred. Why Aristocrat? Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play. We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M/F/D/V World Leader in Gaming Entertainment Robust benefits package Global career opportunities Our Values All about the Player Talent Unleashed Collective Brilliance Good Business Good Citizen Travel Expectations Up to 25% Pay Range $166,572 - $309,349 per year Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity. This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/. Additional Information At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship. Aristocrat Leisure Limited (Aristocrat) is a global entertainment and content creation company powered by technology to deliver world-leading casino and mobile games. Listed on the Australian Securities Exchange (ASX), Aristocrat (ASX code: ALL) is headquartered in Sydney, Australia, with over 7300 employees working in more than 20 locations across the globe. Aristocrat offers a diverse range of products and services including electronic gaming machines, casino management systems, mobile games and online real money games, including iLottery. Aristocrat has seven corporate functions and three reporting segments that span regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money gaming (Aristocrat Interactive). Our game and product portfolios collectively entertain millions of players worldwide every day. Across our global enterprise, Aristocrat aims to create long-term sustainable value for all stakeholders by upholding our core values and producing the world’s best gaming content. Our people-first mindset prioritises the safety and wellbeing of our people. We have ambitions to be an industry leader in responsible gameplay and we invest in employees’ development and offer career pathways, so they have what they need to do their best work at Aristocrat. Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us every day. We are excited about the future of Aristocrat and united by our mission and we invite everyone to join us as we bring joy to life through the power of play! Aristocrat Leisure Limited or its affiliates worldwide provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to any protected characteristic, such as race, color, sex, religion, national origin, physical or mental disability, genetic characteristic, pregnancy, breastfeeding or related medical condition, sexual orientation, gender identity, gender expression, ancestry, citizenship, age, marital, military and veteran status, or any other characteristic prohibited by local, state/provincial or federal law. If you need assistance or accommodation applying for a position, please reach out to [email protected]. At Aristocrat, sustainability is embedded in our strategy, operations and the values and culture of our teams across the globe. Our Sustainability report provides information on the progress we’ve made each year, across our four strategic sustainability pillars – Good Governance & Responsible Business, Empowering Safer Play (formerly responsible gameplay), Operational Sustainability & Climate, and People & Community. You can read more about our progress here: https://www.aristocrat.com/sustainability/

Requirements

10+ years of experience in marketing analytics, performance analytics, or a related analytical subject area.
Proven experience building and owning sophisticated marketing measurement frameworks, models, and return on investment methodologies.
Strong financial and quantitative competence, including experience with zero-based budgeting, forecasting, and investment modeling.
Demonstrated ability to connect disparate systems and data sources into coherent, trusted reporting and insights.
Deep experience with marketing, media, CRM, and analytics platforms; comfortable working closely with data engineering and technology teams.
Exceptional critical thinking skills with the ability to challenge assumptions, pressure-test inputs, and improve the quality of decision-making.
Strong executive communication skills, with the ability to influence without authority and present complex analysis clearly.
Experience leading and developing high-performing analytics teams in matrixed or global organizations.
Comfort operating in regulated, highly governed environments.
Bachelor’s degree or equivalent experience in analytics, economics, finance, statistics, business, or a related field; advanced degree preferred.

Responsibilities

Lead the global marketing analytics strategy, defining how marketing performance, effectiveness, and return on investment are measured across channels, regions, and business units.
Develop, evolve, and maintain advanced marketing models, including zero-based budgeting frameworks, investment allocation models, attribution approaches, and scenario planning tools.
Lead the creation of rigorous, math-based zero-based marketing budgets in partnership with Marketing and Finance, ensuring investment decisions are grounded in data, performance, and business outcomes.
Design and deliver best-in-class reporting and dashboards that provide clear, actionable insights for marketing leaders, executives, and finance partners.
Connect and integrate data across marketing platforms, CRM systems, media platforms, financial systems, and data warehouses to enable consistent and reliable reporting.
Balance automated reporting with thoughtful, high-value manual analysis where judgment, context, and critical thinking are required.
Establish measurement standards, key performance indicators, and definitions to ensure consistency and comparability across teams and regions.
Partner closely with Performance Marketing, Marketing Operations, and MarTech teams to ensure analytics are embedded into planning, execution, and optimization workflows.
Translate complex data into clear narratives, recommendations, and trade-offs for senior leadership and executive audiences.
Lead and develop a high-performing marketing analytics team, setting a high bar for analytical rigor, curiosity, and business impact.
Continuously evaluate emerging analytics tools, methodologies, and technologies, adopting innovation where it meaningfully improves insight, speed, or accuracy.
Ensure all analytics practices align with privacy, regulatory, and responsible gaming requirements across jurisdictions.