Director, Marketing Analytics & Database Strategy (DTC)

Endurance Warranty Services, LLC

3d•$140,000 - $160,000

About The Position

We are seeking a results-driven Director of Marketing Analytics & Database Strategy to power our Direct-to-Consumer (DTC) growth. This leader will own the development and activation of our customer data strategy, including building and operationalizing a Customer Data Platform (CDP) to enable scalable, data driven marketing. This leader will serve as both a strategic partner and an operational driver, enabling campaign execution, personalization, and lifecycle marketing at scale across digital, TV, and direct mail. This role sits at the intersection of marketing, data science, and customer experience—translating data into actionable strategies and ensuring those insights are activated across channels to drive measurable revenue growth. This role will report to VP, Marketing Analytics. The Director will be a key thought partner to channel leads for deriving channel specific insights and have demonstrated expertise to deep dive within key marketing channels (direct mail, digital, TV).

Requirements

8–12+ years of experience in DTC, ecommerce, or customer-centric marketing analytics
Proven success driving measurable growth in acquisition, retention, and LTV
Deep experience in database marketing, CRM/CDP environments, and customer segmentation
Strong background in predictive modeling and statistical analysis (Python, R, or similar)
Advanced SQL skills and experience with BI/visualization tools (Tableau, Power BI, Looker)
Hands-on experience with both digital performance marketing and direct mail programs
Experience with attribution modeling and incrementality testing in a DTC environment
Demonstrated leadership experience managing key relationships within/outside marketing, teams and cross-functional initiatives

Nice To Haves

Experience in subscription or high-growth DTC brands
Familiarity with marketing platforms (e.g., Meta, Google, email/SMS platforms like Hubspot)
Knowledge of identity resolution and first-party data strategies in a privacy-first landscape

Responsibilities

Lead data-driven strategies to optimize channel performance
Own marketing operations frameworks that enable efficient campaign execution and scalability
Partner with Performance Marketing, CRM, and Ecommerce teams to maximize CPS efficiency and growth
Oversee the DTC customer database (CRM/CDP),), including data integration and use case development
Define and operationalize a unified customer data model across online and offline channels, ensuring a unified, actionable view of the customer
Partner with external database vendor and internal data engineering team to ensure scalable data pipelines and real-time insights
Develop advanced segmentation strategies based on behavior, purchase history, and engagement signals
Enable personalization at scale across digital and offline touchpoints
Acting as the primary point person responsible for maintaining and growing the DB partner relationship as well as managing project timelines, workstreams, and deliverables
Analyze performance across paid media, email/SMS, website, and direct mail campaigns
Build KPI frameworks focused on campaign performance
Deliver insights that inform budget allocation, targeting, and creative strategy Predictive Modeling & Test-and-Learn
Lead development of predictive models (propensity to respond or purchase)
Establish rigorous test-and-learn agendas (A/B, holdout, incrementality testing) to continuously improve performance
Optimize targeting and channel mix using data science and experimentation
Integrate digital (email, SMS, paid media, ecommerce, OTT/linear TV) and direct mail strategies for coordinated customer journeys
Drive addressable marketing programs using first-party data via audience synchronization and activation across platforms
Identify opportunities to scale high-performing direct mail programs through advanced targeting and modeling
Oversee marketing technology stack (CDP, CRM, attribution tools, analytics platforms)
Evaluate and implement tools to improve personalization, automation, and measurement
Understanding database infrastructure environment and technology

Benefits

The compensation for this role falls within an annual salary range of $140,000 to $160,000 + annual performance bonus.
Endurance Warranty has been honored with multiple Stevie Awards for being a great place to work, and we’re growing rapidly.
We offer great pay, amazing benefits, and the opportunity to learn and grow.
We empower employees to lead, drive change and give back where they work and live.
We’ll give you the tools you need to succeed at work and the flexibility to enjoy life outside of your job.

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