Director, Marketing Activation

Curaleaf•Chicago, IL

9h•$140,000 - $155,000

About The Position

The Director of Marketing Activation is responsible for leading the strategy, development, and execution of Curaleaf’s regional and field-based marketing activations across the route-to-market. This role owns the activation vision from planning through execution, ensuring national brand initiatives are translated into impactful, compliant, and locally resonant programs. As a senior leader, this role oversees regional activation teams, sets executional standards, manages significant budgets, and serves as the primary activation partner to Sales, Brand, Trade, and Compliance. The Director ensures Curaleaf’s brand shows up consistently, creatively, and effectively at the point of sale, events, and experiential touchpoints, while driving measurable commercial impact.

Requirements

Deep understanding of field marketing, experiential marketing, and retail activation
Strong people leader with proven experience managing and scaling teams
Highly organized with the ability to manage complex calendars, budgets, and stakeholders
Comfortable operating in highly regulated industries
Strategic thinker who can balance creativity with operational rigor
Commercially minded, with a clear understanding that sales performance validates activation success
Digitally savvy with experience leveraging tools and platforms for execution and reporting
Service-oriented leader who collaborates without territorial behavior
Bachelor’s degree in Marketing, Business Administration, or related field required
8–10+ years of experience in field marketing, activation, or shopper marketing
3–5+ years in a people leadership role
Proven experience working in or with highly regulated industries (cannabis strongly preferred)
Experience managing agencies, vendors, and large-scale activation budgets
Willingness to travel across multiple markets
This role requires adaptability, high stress tolerance, and comfort operating in a fast-paced, evolving environment.
Travel is required.