Director, International Marketing

Fabletics•El Segundo, CA

56d•$133,000 - $170,000•Hybrid

About The Position

Fabletics is seeking a Director of International Marketing to drive the global expansion of our brand. This leader will own the go-to-market strategy across new and existing regions, ensuring our brand voice and DNA remain consistent while adapting thoughtfully to local cultures, geographies, and consumer behaviors. The Director will be both a strategist and an executor-building frameworks, tools, and repeatable processes that scale. They'll partner closely with global wholesale and retail leaders, regional teams, and external partners to maximize impact across every marketing channel.

Requirements

8-10+ years of progressive marketing experience, with a strong track record in international go-to-market execution.
Proven ability to build scalable processes and frameworks.
Deep understanding of localization, cultural nuance, and regional consumer insights.
Strong commercial acumen-able to manage budgets, guide partner spend, and measure ROI.
Hands-on experience with influencer marketing, ambassador programs, and experiential activations.
Collaborative leader who can operate in a matrixed, fast-paced, entrepreneurial environment.
Strong communication skills: persuasive, concise, and able to bridge HQ and international teams.

Nice To Haves

Experience in retail, consumer brands, fashion, or lifestyle sectors preferred.

Responsibilities

Go-to-Market Strategy: Develop and execute international GTM strategies for new market entries, product launches, and seasonal campaigns.
Localization & Brand Stewardship: Maintain brand voice and DNA while adapting messaging, creative, and activations to resonate with diverse cultural and geographic markets.
Counter Seasonality Management: Anticipate and plan for seasonal misalignments across hemispheres, ensuring assortment and campaigns meet local timing needs.
Playbooks & Templates: Build scalable frameworks and standardized processes for international launches, marketing calendars, and partner collaboration.
Influencer & Ambassador Network: Oversee and grow international influencer, ambassador, and event networks to drive brand awareness and customer acquisition.
Event & Activation Management: Lead global brand activations, retail events, and in-person experiences, ensuring alignment with local customer expectations.
Social Media Localization: Partner with global and regional teams to adapt Fabletics' social strategy for each market-ensuring content, channel mix, and community engagement reflect local trends, platforms, and cultural nuances. In partnership with the Social Media lead.
Investment Optimization: Maximize the impact of Fabletics' global marketing spend and guide partners' investment strategies for joint success.
Cross-Functional Leadership: Partner with Product, Merchandising, Creative, and International Sales to ensure marketing supports both global and local business priorities.
Performance Tracking: Establish clear KPIs, reporting mechanisms, and learnings from each market to continuously refine approach.