Director, Integrated Demand Programs

NICE•Hoboken, NJ

About The Position

At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. If you’re like us, we can offer you the ultimate career opportunity that will light a fire within you. This role sits at the forefront of growth and transformation. As AI and agentic AI reshape both our products and how marketing operates, this leader will play a critical role in driving market impact while redefining demand generation at scale. Joining NiCE means you will own meaningful business impact, directly influencing pipeline, revenue, and growth for a strategic AI portfolio. You will lead in a category-defining space, shaping how AI and agentic AI are brought to market in a rapidly evolving landscape. You will operate at scale, driving global programs with the reach and resources of a leading B2B SaaS organization, and transform how marketing works by being at the forefront of applying AI and agentic AI to modern marketing execution. You will partner with top talent, collaborating with world-class teams across Product, Sales, and Marketing, and grow your leadership footprint with high visibility with senior leadership and clear impact on company strategy.

Requirements

10+ years in B2B SaaS marketing, demand generation, or integrated campaigns
Proven experience leading global, multi-channel demand programs
Experience marketing AI/ML-based products or platforms
Hands-on experience leveraging or implementing AI or agentic AI in marketing workflows
Strong understanding of ABM (Account-Based Marketing)
Strong understanding of Marketing automation (Marketo, Eloqua, HubSpot)
Strong understanding of CRM (Salesforce)
Experience partnering closely with enterprise sales teams
Track record of driving measurable pipeline and revenue impact
Strategic thinking with strong execution discipline
Strong business acumen with a focus on pipeline and revenue outcomes
Cross-functional leadership and influence
Data-driven decision making
Ability to operate in fast-paced, high-growth environments
Ability to translate complex AI and agentic AI concepts into clear business value
Bias for action with strong ownership and accountability
Innovative and forward-thinking, especially in applying AI to marketing
Comfortable operating in ambiguity and driving clarity
Collaborative, yet decisive and results-oriented

Responsibilities

Develop and execute global or regional integrated campaigns aligned to company priorities (including AI, agentic AI, cloud, and industry solutions)
Build persona-based, multi-channel programs across paid, owned, and earned channels
Align programs to the full funnel (awareness → pipeline → revenue)
Own content strategy across the buyer journey, defining the right formats and channels (e.g., email, digital, landing pages, video) to drive engagement and conversion
Translate business goals into data-driven strategies aligned to aggressive growth targets
Own pipeline targets and marketing-sourced and influenced revenue
Partner with Sales to align on ICP, account targeting, and GTM priorities
Optimize conversion across the funnel using data, analytics, and AI-driven insights
Drive measurable improvements in funnel velocity and efficiency
Orchestrate campaigns across: Digital (web, paid media, SEO/SEM), Field marketing (events, ABM), Content (thought leadership, case studies, AI narratives), Lifecycle and nurture programs
Ensure consistent messaging and seamless customer experience across channels
Own end-to-end campaign lifecycle: strategy, execution, optimization, and reporting
Develop repeatable, scalable frameworks that regional and field teams can localize and deploy
Standardize campaign planning, execution, and measurement processes
Leverage AI and agentic AI to automate and scale campaign orchestration
Lead demand programs for AI and agentic AI solutions, translating complex capabilities into compelling, differentiated value propositions
Drive adoption of agentic AI across campaign creation and execution (e.g., autonomous workflows, AI-driven segmentation, content generation, and optimization)
Champion transformation of marketing workflows, productivity, and decision-making through AI-first approaches
Partner with: Product Marketing (messaging, positioning for AI and broader portfolio), Sales & SDR (pipeline alignment and execution), Brand & Creative (campaign assets and storytelling), Marketing Operations (systems, automation, reporting)
Influence and lead across global teams without direct authority
Track and optimize performance across: Pipeline generation, Conversion rates, ROI and campaign efficiency, Engagement across target accounts and segments
Leverage analytics, experimentation, and AI to continuously improve outcomes