Director, Insight & Strategy (All U.S Offices)

Global Prairie•Kansas City, MO

31d•$95,000 - $140,000

About The Position

We are looking for a Director, Insight & Strategy who will play a pivotal role in defining and activating data- and insights-driven strategies for some of the world’s most purpose-driven organizations. In this role, your expertise will guide research and strategic initiatives across brand, communications and public affairs—spanning campaign, messaging and audience strategy, ensuring that data-driven storytelling and insightful analysis are at the heart of our strategies and solutions for clients ranging from Fortune 500 companies to localized nonprofits. You will have the opportunity to work closely with a dynamic team of researchers, strategists and creatives to develop integrated strategies rooted in both creativity and analytical rigor. Central to this role is a deep fluency in translating complex data into clear, compelling, insight-driven narratives—bringing our Datafarm approach to life through thoughtful analysis, strong storytelling and highly polished presentation. By leveraging your experience in account planning, strategy, communications or a similar field, you will help our clients create and cultivate meaningful experiences and strategies that resonate with key audiences and drive business and societal impact. Global Prairie was built on purpose to help organizations deliver on theirs. Inspired by the belief that business should be a force for good in the world, Global Prairie re-invented the typical marketing agency model, embedding purpose into our business from day one. We operate at the intersection of marketing strategy, creativity and technology, delivering deep, innovative thinking – quickly. Because we don’t operate as a traditional agency in terms of process, structure or output, we look for team members with an entrepreneurial spirit who embrace innovation and are comfortable working with best-in-class leaders.

Requirements

8+ years of experience. Prior roles in marketing, account planning, communications, brand strategy, data analytics, consulting or a related field
Willingness and availability to travel as needed
Experience with research and survey platforms such as Qualtrics and Survey Monkey
Experience designing and leading primary research methodologies including surveys, focus groups, in-depth interviews, etc.
Experience with data analytics and AI platforms such as Pulsar, ChatGPT, Claude
Sophisticated strategic thinking
Innovative and novel problem-solving skills
Adaptability and flexibility
Highly polished presentation and storytelling style
Ability to counsel clients and challenge the status quo
Emotional intelligence
Ability to motivate and inspire
Strong mentor qualities

Responsibilities

Harnesses data and insights to develop and oversee strategies across brand, communications and public affairs for organizations ranging from Fortune 500 organizations to localized nonprofits.
Oversees and coordinates all aspects of complex and varied research projects, including primary research projects (quantitative and qualitative) and secondary research
Designs and facilitates workshops for all levels of client audiences to drive strategic discussions and alignment
Authors and presents proposals to effectively sell in our recommended approach
Develops strategic recommendations for clients in areas such as: audience insights, brand strategy, brand identity, brand name development, logo development, rebranding, brand architecture, campaign strategy, etc.
Collaborates with creative teams to ensure strategic consistency across all touchpoints.
Innovates new ways to visualize, craft compelling storylines and present insights and recommended strategic solutions
Delves deep into data and analytics to guide and oversee all aspects of measurement and performance reporting with associated insights and strategic recommendations
Leverages data analytics and AI platforms (e.g. Pulsar, ChatGPT, Claude) to uncover insights, enhance analysis and inform strategic recommendations
Serves as a strategic consultant to internal and external client team, bringing an adept, insight-based POV grounded in our DataFarm approach.
Identifies and drives opportunities for growth via expanding offering of insight & strategy services
Mentors Managers and Associates within the Insight & Strategy team