Director, Influencer

Orchestra•New York, NY

3d•$110,000 - $130,000•Hybrid

About The Position

We’re seeking a Director, Influencer to lead innovative campaigns that connect brands with culture across politics, sports, fashion, wellness, tech, and more. You’ll oversee everything from influencer casting and negotiation to campaign strategy and reporting, ensuring authentic partnerships that drive measurable impact. In this role, you’ll collaborate with PR and integrated teams to shape storytelling that bridges online engagement with real-world action. You’ll bring deep knowledge of platforms, advocacy strategies, and trends to keep Orchestra ahead of the curve. If you’re a strategic, creative leader who thrives on building relationships and delivering results, this role is for you. Role location: This role is based in our New York, N.Y. office on a hybrid basis. Orchestra staff are in office 3 days per week.

Requirements

5-7 years of relevant experience in influencer marketing, social media and/or PR with a demonstrated track record of success
Demonstrated ability to think through communication strategies and deliver tangible results
Understanding of the current social / digital as well as activation landscape and the unique advocacy strategies across platforms
Deep knowledge of emerging trends and talent, with a finger on the pulse of what is relevant in our culture and societies today
Expertise in both organic and paid advocacy strategies
Ability to be detail-oriented, manage multiple clients and meet deadlines while also keeping the bigger picture in mind
Experience with daily management of junior level staff members as well as management up to senior executive
Capable of working both independently and in a dynamic, high energy, team-oriented atmosphere, being a proactive problem-solver yet elevating concerns when you have them
Comfortable working across industries with an ability to connect the dots between their similarities
Desire to constantly innovate and test new things, not just follow a pre-established playbook

Nice To Haves

Experience working in a political or advocacy environment

Responsibilities

Ideate, build, and execute multi-faceted influencer campaigns (from one-off activations to long-term relationship-based programs) across industries from politics, sports, tech, real estate, health to fashion, beauty, wellness, lifestyle and more
Develop client-facing strategies and social media reports on campaign and influencer performance. Present results and optimize future campaigns based on insights
Collaborate with PR and integrated teams to create influencer strategies aligned with brand messaging and campaign storytelling across channels
Connect online and offline efforts, leveraging digital campaigns to drive real-world action. Strong understanding of the interplay between brand, media, and audience
Oversee influencer casting, negotiation, contracting, and content management. Deliver top-tier client service through clear communication, data-driven recommendations, and proactive relationship management
Stay ahead of emerging platforms (Instagram, TikTok, Twitch, Discord, YouTube, Facebook, Twitter, Snapchat, etc.), technologies, influencers, and trends
Foster positive relationships between clients, influencers, and consumers
Build and maintain strong influencer partnerships to create authentic, engaging branded content. Manage outreach, budgets, and negotiations
Support new business development by fielding calls, drafting scopes of work, and contributing to proposals
Act as agency liaison with major social platforms, digital influencers, and partner agencies

Benefits

Medical, dental, and vision insurance for employees and dependents
Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA)
401K with a 4% employer match and no vesting period
Generous paid time off (FTO)
Pre-tax commuter benefits
Mobile phone reimbursement for data and minutes
Employer-funded life insurance
Discounted annual bikeshare membership
Corporate discounts through Tickets at Work

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